Wiser

MAY 28, 2024

In today’s retail landscape, understanding and strategically enhancing brand share and market share are essential for success. Part 1: Optimizing Brand Share In-Store Brand Share focuses on the performance of your products within a specific category.

Marketing 78

Marketing Consumer Promotions Customer Experience 78

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Inside Retail

OCTOBER 20, 2022

“I felt very overwhelmed by the options, and I felt quite underwhelmed by the level of service and the experience,” Kate Casey, co-founder and CEO of The Memo, told Inside Retail about the experience of visiting big-box stores when she was pregnant.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Retail Focus

JANUARY 5, 2024

The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. Sales associates must be proficient in both traditional customer service skills and the use of digital tools to enhance the customer experience.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Wiser

MARCH 4, 2024

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail Focus

FEBRUARY 9, 2023

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264