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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon?

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Easier said than done, especially for a brand that is still working its way back from the brink. My daughter lives in technology.

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