Intelligence Node

JANUARY 12, 2022

Threats, Challenges, and Best Practices for Combating Counterfeit Products This blog post was first published on Forbes in April 2021 in the form of two different articles – Part I & II and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. 2021 is finally […].

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Tokinomo

JULY 1, 2021

10 types of hair products, 20 brands that sell the same product with a different label, 7 different flavors, and scents for the same shampoo…. Customers step foot inside the store and they are bombarded with hundreds of options.

Marketing 135

Marketing 135

Retail TouchPoints

MARCH 5, 2024

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. We really wanted to sit at the intersection of an incredibly important cultural moment.

Fashion 258

Fashion Consumer Marketing Fulfillment 258

Retail Wire

MAY 10, 2021

Patagonia has a history of corporate activism. The calls stopped but Patagonia’s corporate activism was only just getting started. In 1990, the company made a donation to Planned Parenthood and began hearing calls for boycotts and getting complaints from consumers, primarily Christian fundamentalists.

Planning 100

Planning Consumer 100

Retail Times

MARCH 29, 2024

Sizekick, the Munich-based startup specializing in AI-driven size recommendations for online fashion retail, proudly announces its latest partnership with STRONGER, the renowned activewear brand from Stockholm, Sweden.

Fashion 45

Fashion Shopping 45

Retail TouchPoints

APRIL 18, 2024

Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns. These brands already have been routinely using Luminate data to inform everything from their product development to retail strategies. in a blog post.

Advertising 260

Advertising Marketing Consumer Shopping 260

Inside Retail

FEBRUARY 25, 2024

Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. And the company has engaged a consultant to imagine how the brand could create a physical store. Active customers climbed 0.5 per cent to 804,000.

Returns 289

Returns Accounting Marketing 289

Retail Dive

FEBRUARY 15, 2022

Jen Sey wrote that she turned down $1 million in severance in order to speak out, saying the denim retailer is "trapped trying to please the mob."

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Retail TouchPoints

FEBRUARY 22, 2024

owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock , will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Revenue Falls but Active Customers Increase Beyond had a challenging 2023, generating $1.6 Beyond, Inc.

Returns 301

Returns Planning Customer Experience ATS 301

Retail TouchPoints

OCTOBER 26, 2023

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season.

Jewelry 257

Jewelry Accessories Checkout Advertising 257

Inside Retail

APRIL 18, 2024

Musician and celebrity Nicki Minaj has invested in the sustainable sneakers brand Løci and has designed a limited-edition collection. Minaj will actively participate in the business as it grows and evolves, with her investment further cementing Løci as a black-owned business. Prices range from US$185 to US$200.

Accessories 263

Accessories Fashion Marketing 263

Retail TouchPoints

MARCH 7, 2024

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. MakerPlace by Michaels was designed to be an Etsy challenger of sorts, creating a space for “makers” to connect with shoppers and sell their handmade goods.

Marketing 254

Marketing Shopping Planning Customer Experience 254

Inside Retail

MARCH 15, 2024

Claire Greaves, co-founder of active streetwear brand PE Nation, has announced she will step away from the company’s day-to-day operations. Greaves will remain on the board of the company and retain her shareholding, the brand said in a statement.

Fashion 258

Fashion Promotions Management Marketing 258

Retail Times

JANUARY 22, 2022

Global footwear and clothing brand, EGO, has launched its first ever active wear range.

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Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 258

Advertising Customer Experience Management Consumer 258

A1 Retail

JUNE 10, 2021

Gravity Active Entertainment is excited to announce its latest venture in the heart of London – Gravity Southside Wandsworth. . G-Bowl, a brand new never seen before 14-lane bowling ally with augmented reality using the latest SPARK technology. Gravity Southside is set over three floors and covers 100,000 sq ft.

ATS 52

ATS 52

Retail TouchPoints

FEBRUARY 22, 2023

Now the onus is on developers to establish what that value means to them, and how it will impact: The spaces they design; The activations and partnerships they launch; The technology and omnichannel capabilities they integrate into the experience; and of course The brands, retailers and other companies they collaborate with.

Consumer 305

Consumer Department Stores Shopping Clienteling 305

Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. billion people globally using social media (over 10 times the number of active users on both Ebay and Amazon ), social media platforms are a strong contender against traditional marketplaces. With over 4.95

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MARCH 26, 2024

“Academy Sports + Outdoors is excited to provide our customers with new convenient stores that carry a localized assortment that meets the needs of active families in these communities,” said Eric Friederich, SVP of Retail Operations at Academy Sports in a statement.

Outdoor 261

Outdoor Planning Apparel Store Operations 261

Retail Focus

MAY 1, 2024

The signing follows a host of activity at the top 10 UK outlet as it celebrates its 15 th anniversary, including the upcoming upsize of Skechers, the international lifestyle and athletic footwear brand. Sporting heritage clothing brand, Raging Bull, has also relocated, taking a 1,400 sq ft unit.

ATS 147

ATS Location Consumer Fashion 147

Retail TouchPoints

MARCH 29, 2024

Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s was an early adopter of the TikTok platform as well as its Shop functionality.

Shopping 285

Shopping Marketing Social Commerce 285

Retail Focus

MARCH 5, 2024

Grosvenor has announced a flurry of retail additions and activations at Liverpool ONE from leading UK fashion brands and cult online favourites, as the destination continues to be the location of choice for both established and innovative retailers.

Fashion 147

Fashion Accessories Location Management 147

Retail TouchPoints

MARCH 28, 2024

Over the past year the experience has garnered 60,000 monthly active users and 11 million visits overall. For the collaboration, users can interact with a 3D non-player character (NPC) digital avatar of Slick Rick within the Los Angeles Tycoon experience to earn exclusive digital items and rewards inspired by the rapper’s iconic accessories.

Fashion 270

Fashion Accessories Apparel Consumer 270

Retail TouchPoints

FEBRUARY 28, 2024

However, the total number of active members who ended their subscriptions dropped 2% year over year, while the total number of average active subscribers increased 4%. McGrath will oversee the entire Rent the Runway customer journey, including brand and growth marketing, creative services, public relations and customer service.

Customer Experience 261

Customer Experience Advertising Marketing Fashion 261

Retail TouchPoints

APRIL 9, 2024

Shopify is partnering with Mana Up , an accelerator and venture fund for Hawaii-based products, on an immersive market concept designed to spotlight emerging brands from “the Aloha state.” Mana Up and Shopify have an established, and growing, partnership that focuses on helping Hawaiian brands thrive through ecommerce.

Marketing 264

Marketing Shopping ATS 264

Retail TouchPoints

APRIL 19, 2024

Lionel Messi is the GOAT of the assist,” said Jen Wilson, SVP of Enterprise Brand and Marketing at Lowe’s in a statement. I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”

Accounting 275

Accounting Returns Marketing ATS 275

Inside Retail

FEBRUARY 12, 2024

Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences. While DIY workshops aren’t a new experience at Bunnings, the collaboration with Bluey provided a fresh take on a tried-and-true retail activation for the brand.

Promotions 246

Promotions Consumer Marketing Location 246

Inside Retail

MAY 1, 2024

This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie.

Beauty and Health 147

Beauty and Health Point of Sale Consumer Marketing 147

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

Customer Retention 276

Customer Retention Customer Experience Advertising Consumer 276

Retail TouchPoints

MARCH 11, 2024

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans. Brands need to be more honest about what loyalty really means.

Consumer 262

Consumer Returns Marketing ATS 262

Inside Retail

JANUARY 19, 2024

Burger brand Grill’d is partnering with former tennis World Number 1 and three-time Grand Slam champion Ash Barty to launch a limited-edition range of Barty Burgers. Ash Barty said “Promoting physical activity and wellbeing amongst young people is incredibly important to me.

Promotions 290

Promotions Management Marketing 290

Retail TouchPoints

FEBRUARY 8, 2024

Direct collaborations between publishers and brands powered by first-party data are providing a foundation for successful campaigns. Nike’s Training Club app and L’Oréal’s Content Studio are great examples of brands that have gone beyond simply selling products and branched out into territory usually dominated by publishers.

Payment Services 309

Payment Services Advertising Customer Experience Consumer 309

Inside Retail

APRIL 29, 2024

The collaboration builds upon over a decade of successful ventures between the two entities and aims to amplify VF Corporation’s iconic brands, including Supreme, Vans and The North Face across key markets in SEA and MENA.

Marketing 147

Marketing Outdoor Apparel Accessories 147

Tokinomo

OCTOBER 27, 2021

When Nestlé Bolivia approached us with the ambition to create an out-of-the-box brand activation for Maggi soups in Bolivia to capture the attention and hearts of the customers, we were thrilled to help.

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Retail TouchPoints

JULY 7, 2021

Enter the high-end designer brands hoping to seize a piece of the luxury consumer’s wallet, which has only grown more robust over the course of the pandemic. This location is one in a series of exclusive Dioriviera global activations, including seven Dior boutiques as well as 11 pop-up boutiques worldwide. Photos courtesy of Dior.

Boutique 264

Boutique Location Consumer Marketing 264

Retail TouchPoints

FEBRUARY 28, 2024

And with deep roots in entertainment and media — Midnight Oil clients range from Amazon Studios to HBO, Hulu and Netflix — Rosenthal also sees the potential for “retailtainment” in OOH, especially for consumer brands and retailers that want to drive traffic to physical spaces and activations.

Advertising 310

Advertising Promotions Consumer Marketing 310

Retail TouchPoints

FEBRUARY 15, 2024

Image courtesy Foot Locker) It all begins with a weekend-long activation at Foot Locker’s “Home Court” installation in Indianapolis during All-Star Weekend. At the same time, Foot Locker also unveiled its year-round brand platform, The Heart of Sneakers. “In 19 launch on Prime Video.

Drop-Shipping 255

Drop-Shipping Apparel Shipping Location 255