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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. in a blog post. in a blog post.

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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their Yahoo native ads and display inventory, allowing consumers to make a purchase from their preferred retailer. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 261
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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. The proliferation of malls marked a significant turning point in retail. Ghalia BOUSTANI.

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Starbucks Expands Reusable Cup Format to 12 California Stores

Retail TouchPoints

According to a company blog post , “from August 14 through October 22, customers at participating stores will be able to bring their own personal cup in café or drive-thru, be offered a Borrow A Cup from Starbucks, or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in café.”

Returns 199
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Year in Review: The Top 10 Wiser Blogs of 2021

Wiser

We also published 70 blogs in 2021! We covered pricing tips, in-store execution, eCommerce ideas, shopper behavior, and much more. On the off-chance you missed something, we’ve taken a look back at our most popular blogs published between January 1 and December 28, 2021. Plenty more coming soon in 2022.

Consumer 147
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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends. But what exactly did they buy? percent since May of 2022.

Consumer 148
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Consumer Behavior: The Data to Better Understand Your Shoppers

Wiser

Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost). However, shoppers have changed, and their demographic profile is no longer enough to identify the touchpoints that create long-term relationships with your customers.

Consumer 144