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Starbucks Expands Reusable Cup Format to 12 California Stores

Retail TouchPoints

Stores in Napa and Petaluma, Calif. will serve beverages either in customers’ personal cups or in a reusable “Borrow A Cup,” which customers can take with them and return in smart return bins. Beginning in 2024, customers in all Starbucks stores across the U.S. Starbucks also is planning to bring reusability to the drive-thru.

Returns 222
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Walmart Adds Spotify to Membership Benefits, Expands Wellness Offerings

Retail TouchPoints

“Our Walmart+ members have told us they’re passionate about their music and entertainment, so today’s announcement is just one more way that we’re adding value to our Walmart+ membership,” said Chris Cracchiolo, SVP and General Manager of Walmart+ in a blog post announcing the promotion. in a blog post.

Checkout 256
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

What works for you, likely doesn’t work for the next person. Yet despite the complexities, an effective personalized approach to marketing is critical to success. Part of this personalization includes how and when they are contacted by their favorite retailers. Store applications: Next up — the branded app.

Marketing 242
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

To stay ahead in a highly dynamic market, retailers are actively considering how AI can help them meet evolving customer preferences, address labor shortages and drive sustainability efforts,” said Cynthia Countouris, Director of Product Marketing for Retail, CPG and QSR at Nvidia in a blog post outlining the survey results. “To

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

With this declaration, the CDC issued a clarion call for “individuals, governments, workplaces, health systems and community organizations” to confront this growing crisis by developing ways to increase personal connection. Even instituting a live chat with a real person, not a robot, can be beneficial. In May 2023, the U.S.

Consumer 253
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Mastercard Buys Personalization Platform from McDonald’s

Retail TouchPoints

McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported $300 million. Using the Dynamic Yield technology will allow Mastercard to help its customers and partners meet growing consumer demands for more personalized experiences across multiple touch points.

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Get Up Close and Personal with Consumers.

Jewelry 285