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How to Understand Your Customers: Awareness, Analytics and Assessments

Retail Focus

Put simply, knowledge is power when it comes to sales. A simple blog post covering gambling terms such as bet, reels and RTP gives people a better appreciation of slot games. When people are informed, they’re confident and, when people are confident, they’re more likely to engage.

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Share Content That Engages and Educates.

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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Here’s how it will work: Example of a TikTok feed ad via Walmart Connect.

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Successful experimentation can double your signups and boost online margins

Inside Retail

That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligence on how features of the site are performing and how to improve them even further. Results can even vary during the day.

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The insights gleaned from this engaging discussion underscore the importance of agility, innovation, and data-driven decision-making when navigating the complexities of today’s retail environment. The customer journey is a primary focus, with efforts aimed at enhancing it through strategic technology integration.

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing.

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Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience

Retail TouchPoints

Not only does the product itself stand apart from typical end-of-life offerings, but the sales process is transacted entirely remotely, at one of the most sensitive moments in many people’s lives. So while we are very mindful of what our customers are going through and acknowledging of it, we’re also real and genuine.

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