Retail TouchPoints

MAY 1, 2024

higher return on ad spend when using our precision audiences,” said Cara Pratt, SVP of KPM in a statement. “By “This new offering not only reinforces our privacy-safe approach, but also demonstrates our commitment to interoperability and allows advertisers to activate high-quality data across campaigns through the Yahoo DSP.”

Advertising 261

Advertising Returns Marketing Consumer 261

Retail TouchPoints

MARCH 18, 2024

Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Cisco Retail

MAY 26, 2021

Eight months ago, I applied for a Chief of Staff role with the Privacy Office at Cisco. Initially, I almost didn’t apply because I didn’t meet 100% of the requirements – my Privacy Impact Assessments were unknown, and I was not certified as an Information Privacy Professional/Europe (CIPP/E).

Returns 52

Returns Management Marketing ATS 52

Inside Retail

SEPTEMBER 27, 2021

In fact, some find it an invasion of their privacy. This leads to the ‘personalisation-privacy paradox’. Yet, we also value privacy. This creates a conundrum: to get more personalisation, consumers need to give up some level of privacy. These consumers sit right in the middle of the personalisation-privacy paradox.

Consumer 130

Consumer ATS Accounting Promotions 130

Retail TouchPoints

MARCH 14, 2024

A Deep Understanding of Your Audience At the heart of a successful retail media strategy lies a deep understanding of the audience. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers. retailers all offer.

Advertising 310

Advertising Consumer Marketing Management 310

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Retail TouchPoints

APRIL 14, 2023

The global prepaid cards market was valued at $2.2 trillion by 2026, growing at a compound annual growth rate (CAGR) of 9.5%. Increased Levels of Data Privacy First, the promise to consumers is that their details are kept secure. trillion in 2020 and is expected to reach $3.9 In the U.S. Yet it is not only customers who benefit.

Payment Services 278

Payment Services Consumer Accounting Advertising 278

Retail TouchPoints

JANUARY 12, 2024

With the Just Walk Out technology, staff members can use their employee badges to pay for items by scanning it at the entrance to the hospital’s food and beverage concessions. Non-staff members can use credit cards, mobile wallets, QR codes or the Amazon One palm payment system to enter and shop at the checkout-free stores.

Payment Services 264

Payment Services Accounting Checkout Apparel 264

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Advertising 264

Advertising Consumer Marketing Accounting 264

Inside Retail

JANUARY 4, 2024

We are only at the beginning, and as brands begin to scale their AI utilisation, its full spectrum of benefits for consumers and retailers alike will be uncovered. But first, let’s look at the bigger picture. Even looking back at the past year, the uplift in sophistication of these models has accelerated the way we shop.

Consumer 266

Consumer Customer Experience Department Stores Shopping 266

Retail TouchPoints

MARCH 28, 2023

LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers. Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend.

Advertising 298

Advertising Returns Marketing ATS 298

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase.

Advertising 260

Advertising Returns Social Commerce Marketing 260

Retail TouchPoints

APRIL 25, 2024

In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

Advertising 247

Advertising Grocer Marketing Consumer 247

Retail TouchPoints

APRIL 26, 2022

In today’s era of evolving privacy regulations — at least 38 U.S. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. When consumers talk with retailers, they expect that same level of personalization. Bottom Line.

Consumer 237

Consumer Returns Marketing ATS 237

Retail TouchPoints

SEPTEMBER 16, 2022

Seller agreements that penalize companies if their goods are available for a lower price through a non-Amazon platform are at issue. This perpetuates Amazon’s market dominance, allowing the company to make increasingly untenable demands on its merchants and costing consumers more at checkout across California. In the U.S.,

Merchant Services 255

Merchant Services Checkout Consumer Returns 255

Inside Retail

JULY 3, 2023

In developing this technology, Google is seeking to address a number of issues related to the online shopping experience, including customer dissatisfaction with clothing fit, and significant challenges related to returns and textile waste. She believes Google’s application is “revolutionary” – and that it can be deployed at mass.

Fashion 130

Fashion Accessories Returns Visual Merchandising 130

Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Cisco Retail

NOVEMBER 9, 2021

During the COVID-19 pandemic, Cisco Crisis Response has helped connect food banks in need of surge capacity, network ad hoc homeless shelters to prevent spread of disease, and mitigate cyber threats at emergency operating centers. Have you heard about our team of 100,000+ honeybees hard at work at their home on the Cisco RTP campus?

ATS 98

ATS Returns Accounting Consumer 98

Retail TouchPoints

JANUARY 24, 2024

Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

Social Commerce 261

Social Commerce Inventory Management Customer Experience Payment Services 261

Retail TouchPoints

DECEMBER 5, 2023

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

Marketing Spend 266

Marketing Spend Visual Merchandising Marketing Consumer 266

Retail Adventures

MAY 17, 2022

The question for the May episode of the Retail Adventures Podcast is: What didn't we talk about?

ATS 52

ATS Shipping Returns 52

Retail TouchPoints

SEPTEMBER 17, 2022

of users charged at least one late fee in 2021, up from 7.8% of individual loans in 2021 saw at least some portion of the order returned, up from 12.2% It also noted that some BNPL providers don’t furnish data to major credit reporting companies, which can impact other lenders. in 2020; A total of 13.7%

Consumer 259

Consumer Payment Services Apparel Accounting 259

Retail TouchPoints

JULY 6, 2023

Loyalty Programs Go Green A green loyalty program builds emotional loyalty and brand advocacy, which builds customer interest, all while helping the Earth at the same time. All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair.

Accounting 265

Accounting Consumer Customer Experience Planning 265

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 6, 2022

Changing data privacy regulations create yet another challenge for retailers as consumers look for more transparency regarding their personal information. Retailers query data for a number of reasons, including determining item return rates, cart abandonment rates and geographical preferences. The Data Mesh Approach.

Management 297

Management Consumer Shopping Returns 297

Retail TouchPoints

DECEMBER 18, 2023

Luckily, AI-powered algorithms excel at understanding individual behaviors and preferences. This allows vector search to return relevant results even for queries without an exact match, reducing “no results” occurrences. Doing it at Scale Scalability and resource allocation are the backbone of successful AI implementation.

Jewelry 264

Jewelry Accounting Customer Experience Consumer 264

Inside Retail

FEBRUARY 1, 2022

At the top of the sales funnel, you want to target defined but broad audiences, but once you’re in someone’s consideration set, or better still, they are a returning customer, giving them offers based on data you have about them is bloody powerful. There are laws in place to ensure it is handled carefully and there are more coming.

Marketing 130

Marketing Advertising Accounting Returns 130

Retail TouchPoints

DECEMBER 22, 2020

Retailers have an existing base of loyal returning customers. With the demise of the third-party cookie looming and privacy regulations becoming harder to navigate for advertisers, a retail media network does all the hard privacy compliance legwork for the advertiser. Connie Del Bono is Biddable Associate Director at Croud.

Advertising 208

Advertising Consumer Marketing Fashion 208

Retail TouchPoints

OCTOBER 4, 2023

Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints. Just look at the pace at which new brands are entering the marketplace — 35% of advertisers today didn’t even exist three years ago.

Advertising 284

Advertising Consumer Returns Shopping 284

Retail TouchPoints

JANUARY 6, 2022

In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. They have tons of data at their disposal, but marketing teams struggle to make sense of it all. Relying solely on historical data is another obstacle on the road toward digital personalization at scale.

Consumer 312

Consumer Marketing Spend Marketing Returns 312

Cisco Retail

OCTOBER 6, 2021

As our return to the workplace progresses, it’s exciting to see empty spaces repopulated. The Cisco Global Workforce Survey (October 2020) found that 97% of employees want their employers to make changes that will keep them safe if they return to the office. Deserted streets and shuttered buildings are coming to life.

Management 145

Management Returns Location ATS 145

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. He has an MS and Ph.D.

Marketing 178

Marketing Advertising Consumer Planning 178

Retail TouchPoints

JULY 19, 2021

Powerful integration creates synchrony, which ultimately addresses the needs of “smart,” or digitally connected, consumers, according to Leon Nicholas, VP of Retail Insights & Solutions at WestRock. This enables greater insight and accuracy at every stage of the product lifecycle.” 24-25 at McCormick Place, Chicago, Illinois.

Advertising 299

Advertising Customer Retention Consumer Fulfillment 299

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Both of these models are done in a way that protects consumer data and privacy. Sure there can be difficulties tracking spend across several places, but software is good at solving these types of problems.

Advertising 304

Advertising Merchant Services Apparel Marketing 304

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. Style quizzes : Quizzes are a great way to learn customer preferences directly from the customer.

Advertising 268

Advertising Consumer Customer Experience Marketing 268

Inside Retail

DECEMBER 19, 2022

So, is there something that marketers can do to advertise products and services without worrying about trespassing the border of privacy or super-imposing a given brand on customers? There must be benefits for each side – appreciation, at the very least. . Yes, there is, and it’s called loyalty programs. Loyalty is a choice.

Advertising 130

Advertising Marketing Returns Consumer 130

Inside Retail

JULY 29, 2023

per cent more on average in the first half of this year than in the same period of 2022, at 11,300 yuan ($1,580) per month, there is little optimism that pace can be maintained. Their bargaining power … is weakened so they tend to accept wage cuts,” said Aidan Chau, researcher at Hong Kong-based rights group China Labour Bulletin.

Returns 130

Returns Fulfillment Consumer Promotions 130