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5 Tips to Add Extra Privacy in Your Outdoor Space

Retail Focus

Anyone planning a garden overhaul in the next few weeks might want tips on how to add layers of extra privacy so that the space can be enjoyed fully. They can be used to screen off parts of the garden or to make interesting features – such as a raised area to host barbecues and socialise with more privacy.

Outdoor 246
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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The post A new twist on privacy: planning for a post-cookie world appeared first on Inside Retail.

Planning 263
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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Marketing 266
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

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Google Again Delays Cookie Depreciation, This Time to 2025

Retail TouchPoints

This marks the third time Google has pushed back the timeline on cookie deprecation, plans for which were first announced in January 2020 , when the company committed to removing tracking tech from Chrome within two years. But January 2022 has come and gone, and cookies are still a part of daily life.

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What you need to know to be tech-ready for 2024

Inside Retail

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. But trust me, take the time to plan for the upcoming year now.

Marketing 246
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). 2023 was a period of experimentation for retailers, and many invested dollars learning where generative AI could have the biggest impact.