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Retail Business Response Planning for Severe Weather Events

Retail TouchPoints

Taking a proactive approach in planning for and responding to severe weather volatility will help safeguard any business’s reputation — and long-term growth potential. In that case, proper emergency preparedness planning may be the key to successfully navigating any number of storms. Develop a Business Response Plan.

Planning 260
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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

Puma is trying to win over more everyday and serious runners, and its sponsorship of Jamaica’s Olympic team and some of the world’s best sprinters like Shericka Jackson and Elaine Thompson-Herah helps to associate the brand with speed, said Geoff Lowery, analyst at Redburn in London.

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Restaurants and retailers expect better times ahead

Inside Retail

“For businesses, the future is looking cautiously optimistic, and business owners say they’re looking to grow despite diverging consumer economic sentiment,” Matthew O’Connor, Head of Verticals and Platform at Square, said. This story was originally published on Inside Small Business.

Kiosk 244
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. At Bark, it’s more than attribution. What white space do you plan to capitalize on in the market? Americans spent $136.8 billion on their pets in 2022, up from $123.6

Wholesale 252
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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Flash-forward 18 years and the original book has become the fourth -bestselling children’s book of the last 25 years, while the brand has expanded with new characters and lore, a plethora of multi-media content and — the ultimate sign of holiday success — a float in the Macy’s Thanksgiving Day parade. I cherish what I learned at QVC.

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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.

Marketing 246
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). Now, AR is playing a central role in the platform’s commerce ambitions at the same time that the tech is becoming more ubiquitous and useful. . What it All Means for Snap.