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Fashion old and new walked down the runways at AFW, but will it sell?

Inside Retail

Australian Fashion Week is one of the most influential industry events in the Asia-Pacific region and its runaways have the power to launch careers and cement brands. Every year designers take over the runways at Carriageworks, except for a few offsite shows, to debut their newest collection with the hopes of it being picked up by buyers.

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What fashion can learn from runways at PayPal Melbourne Fashion Festival

Inside Retail

This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.

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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. This shared fashion lens is what makes the design process run smoothly and ensures that the final collection feels authentic to both collaborators.

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Melbourne Fashion Festival designer award finalists revealed

Inside Retail

Six fashion designers have been named finalists for the PayPal Melbourne Fashion Festival National Designer Award this year, presented by David Jones. The post Melbourne Fashion Festival designer award finalists revealed appeared first on Inside Retail Australia.

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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

Retail Focus

True Fit , the AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced that, following its launch in Shopify at the end of 2023, it is now driving a 14% average GMV growth for fashion brands on the platform, giving rise to the next generation of scaling fashion retailers.

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How Zalora is tapping into the $311 billion global modest fashion market

Inside Retail

In a celebration of tradition, culture, and style, Zalora , Asia’s leading fashion destination, recently launched its highly anticipated Zaloraya 2024 campaign. In particular, the status of Malaysia and Indonesia as high-growth markets for modest fashion points to a vibrant and thriving landscape,” Lim stressed.

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Sydney slow fashion label First Colours to make Paris Fashion Week debut

Inside Retail

Slow fashion brand First Colours will showcase its designs at the Paris Fashion Week’s independent designers show Flying Solo Ones to Watch in February. “This platform allows us to amplify our commitment to responsible practices and showcases the impact Australian labels can have on the global fashion landscape.”

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