How Aussie label Form & Fold is building a better swimwear brand
Inside Retail
FEBRUARY 27, 2024
Here, she speaks about the challenge of designing swimwear for bigger cup sizes, what it takes to raise brand awareness and why the best advice is to grow slowly. We started meeting up and sharing our favourite brands – the things we loved about them and the things we would change. We spent three years figuring out the brand.
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