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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Over the last few years, consumers have come to expect personalization from the retail brands that they love.

Marketing 315
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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. Challenge 2: Consumer Confidence — Slow to Recover.

Consumer 279
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Is Black Friday Still Relevant in 2020?

Retail TouchPoints

This has also fueled an abundance of online data that can help retailers predict new purchasing trends and future consumer demand, which has changed course due to the realities of the pandemic. I believe that 2020 will be the year that Black Friday merges with Cyber Monday and permanently shifts to becoming an online event.

Shopping 311
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NRF: Holiday Season on Track to Beat Original Forecast; Growth Could Reach 11.5% over 2020

Retail TouchPoints

compared to 2020, but Jack Kleinhenz, Chief Economist at NRF, said he now thinks that number could go as high as 11.5%. were offset by early shopping, as both consumers and retailers looked for ways to mitigate potential product shortages and shipping delays: October retail sales as calculated by NRF were up 1 0.5% in October.

Consumer 281
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Here’s what the data says about the “new Chinese luxury consumer”

Inside Retail

As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028.

Consumer 130