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2020 has Seen an Irreversible Change in Consumer Behavior; Now is the Time to Adapt

Retail TouchPoints

2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. Consumer Behavior has Changed for Good.

Consumer 313
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Consumers spent $900 billion more at online retailers in 2020, but local still has a future

Retail Focus

In fact, according to a report from the Mastercard Economics Institute , consumers across the globe spent $900 billion more at online retailers in 2020 versus the prior two-year trend. Here is a look at some key reasons as to why offline shopping is, on occasions, the better option. . Happiness .

Consumer 130
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Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions

Talking Retail

Coca-Cola is set to launch two on-pack competitions as part of its sponsorship of UEFA Euro 2020, in a move designed to “engage consumers whilst on-the-go and at home whilst enjoying football at home with family and friends”. This story continues at Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions.

Consumer 124
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NRF: Holiday Season on Track to Beat Original Forecast; Growth Could Reach 11.5% over 2020

Retail TouchPoints

compared to 2020, but Jack Kleinhenz, Chief Economist at NRF, said he now thinks that number could go as high as 11.5%. were offset by early shopping, as both consumers and retailers looked for ways to mitigate potential product shortages and shipping delays: October retail sales as calculated by NRF were up 1 0.5% in October.

Consumer 258
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. So, how can we take on this next, purpose-driven generation of consumers? May 26th, 2022 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. in June 2020, which is significantly more than its April 2020 projection of a 3% decline. Challenge 2: Consumer Confidence — Slow to Recover. However, IMF projects a 5.4%

Consumer 274
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 344