article thumbnail

From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The post From Snoop Dogg to DVF: How collabs help drive growth at Skechers appeared first on Inside Retail. Watch this space.”

ATS 246
article thumbnail

Famous Footwear Parent Caleres Outlines Executive Changes

Retail TouchPoints

In 2014, Sullivan was named chairman of the board. During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. Amoroso previously served as President of DTC at DRINKS. Financial details of the transaction were not disclosed.

article thumbnail

Hugo Boss Taps Tommy Hilfiger Exec For CEO Spot

Retail TouchPoints

Daniel Grieder has stepped down from his post as CEO of Tommy Hilfiger Global & PVH Europe to take on the CEO role at Hugo Boss AG beginning June 1, 2021. Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. At Tommy Hilfiger, Martijn Hagman has taken over as CEO.

Finance 191
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290
article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content. billion views and counting.

Apparel 246
article thumbnail

First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

The brand recently teamed up with athleisure brand The Upside on vegan shoes and a tennis capsule that was on display at the Australian Open, and last year it worked with ice cream company Streets on a pair of summer shoes. In 2019, Volley’s brand manager John Szwede told News.com.au