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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

ATS 246
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Famous Footwear Parent Caleres Outlines Executive Changes

Retail TouchPoints

In 2014, Sullivan was named chairman of the board. During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company.

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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. Amoroso previously served as President of DTC at DRINKS. Financial details of the transaction were not disclosed. ”

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Hugo Boss Taps Tommy Hilfiger Exec For CEO Spot

Retail TouchPoints

Daniel Grieder has stepped down from his post as CEO of Tommy Hilfiger Global & PVH Europe to take on the CEO role at Hugo Boss AG beginning June 1, 2021. Until Grieder begins his tenure, CFO Yves MĂ¼ller will serve as the Hugo Boss Managing Board’s spokesman. At Tommy Hilfiger, Martijn Hagman has taken over as CEO.

Finance 190
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? A retailer unwilling to let a brand manage its own media or access attribution data is now likely to lose their allocation. Brady Donnelly is Managing Director at Sela , a PCA Group company.

Marketing 317
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami TĂ©llez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

Apparel 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290