The Future of Retail Takes a Digital Shift to Omnichannel Marketing
Retail TouchPoints
DECEMBER 31, 2021
With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? A retailer unwilling to let a brand manage its own media or access attribution data is now likely to lose their allocation. Brady Donnelly is Managing Director at Sela , a PCA Group company.
Let's personalize your content