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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. They’re the real heroes.

Marketing 279
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Linehouse creates greenhouse-informed food market in Shanghai

Dezeen

Architecture studio Linehouse has wrapped a food market in a Shanghai laneway neighbourhood around a central atrium informed by Victorian greenhouses. The interior of the market was designed to resemble a greenhouse, with shops and cafe's arrranged around a central, double-height atrium.

Marketing 112
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Campbell’s Market is an oasis within a food desert in Ohio

Retail Wire

The county’s only grocery store closed in 2013, which forced residents to drive 30 miles one-way to get the foods they needed. That changed, however, when Camppbell’s Market opened its third store in the county seat of McArthur in 2017. Vinton County is the least populated county in Ohio.

Marketing 100
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Heinemann Australia changes name ahead of New Zealand launch

Inside Retail

Heinemann Australia has been renamed Heinemann Oceania, reflecting the duty-free and travel retailer’s entry into the New Zealand market. With the scale, market expertise and track record of operational excellence we have established in Sydney and the Gold Coast, we are in pole position to capture new opportunities in Oceania.”

Marketing 147
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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level.

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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.