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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Laws and regulations that protect consumer data — such as the EU’s General Data Protection Regulation (GDPR), the removal of third-party cookie support and Apple’s increased privacy protections — are pushing ecommerce operators to find creative new ways to provide successful personalization. In 2013, he co-founded Fast Simon, Inc.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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Amazon Consumer Chief Dave Clark Heads to Supply Chain Startup

Retail TouchPoints

Clark’s last day as CEO of the Worldwide Consumer business at Amazon will be July 1. Founded in 2013, Flexport’s platform for global logistics is used by companies of all sizes, from emerging brands to Fortune 500s. He’ll take the reins at Flexport a few months later on Sept. 1, 2022 and join the company’s Board at the same.

Consumer 245
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 255
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Ebay on the runway: Why designer label Anna Quan teamed with the e-comm giant

Inside Retail

Ebay is offering an opportunity for designers to get creative with their supply chains and a chance to take part in the growing luxury resale market. Consumers as collectors Hoang, now a seasoned designer, brings over a decade of industry knowledge to her collection and the approach is surprisingly more analytical than inspirational.

Fashion 257
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Is now the time to go direct to consumer?

Inside Retail

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2010, the brand opened its first store in 2013 after capitalising on direct online sales. The post Is now the time to go direct to consumer?

Consumer 130
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. Australian period underwear brand Modibodi has always taken a bold approach to advertising. It’s not just a new advertising approach.

Fashion 191