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11 Things You Need to Know About Shein

Indigo 9 Digital

Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein. If you are curious about how Shein has taken the world by storm then consider these 10 facts.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. One defining characteristic of these online retailers is that they are fast to market, so fast they are called ultra fast fashion retailers. Do you like this content?

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

While brands have success with influencers on social media most people realize their favourite YouTuber doesn’t always use the product they are promoting on a regular basis. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

In the upper end companies like Farfetch have taken sales away from retailers like Nordstrom. Farfetch is a luxury goods online marketplace that launched more than a decade ago in 2008. The trend towards smaller store formats arose well after Nordstrom made its initial plans for the Canadian market. Do you like this content?

Apparel 97
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Retail Adventures - Untitled Article

Retail Adventures

Here we share our expert opinion on the vital components of customer experience, retail trends, and crucial transformations happening in the industry. While still at our corporate jobs, we began building in-store events and promotions in our spare time, just for fun. We discussed the customer experience in the post-COVID era.

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Brand Loyalty is Put to the Test

Rangeme

Since the 2008 recession, consumers started to look for brands and products that offer better value for money. A McKinsey survey cited better prices or promotions (30%), better value (25%) and better shipping or delivery costs (15%) as factors driving consumers to try new brands. Why consumers are no longer loyal to brands.

Consumer 105
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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. She came up with idea that the company should write a book to promote Away as an exciting travel company that people needed to know about. Do you like this content?