Indigo 9 Digital

JANUARY 17, 2023

Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein. If you are curious about how Shein has taken the world by storm then consider these 10 facts.

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Fast Fashion Fashion Shipping Target Market 52

Indigo 9 Digital

FEBRUARY 9, 2023

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. By all accounts Oatly is an overnight success.

Advertising 98

Advertising Marketing Shopping Consumer 98

Rangeme

NOVEMBER 26, 2021

The great consumer shift: Ten charts that show how US shopping behavior is changing. The great consumer shift: Ten charts that show how US shopping behavior is changing. Since the 2008 recession, consumers started to look for brands and products that offer better value for money. Last year, 36 % of U.S. McKinsey & Company.

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Indigo 9 Digital

FEBRUARY 28, 2023

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. While shopping online is convenient there is still a lot of friction in the shopping process. Reduce friction in the shopping process. Still not convinced?

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

FEBRUARY 28, 2023

Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. One defining characteristic of these online retailers is that they are fast to market, so fast they are called ultra fast fashion retailers. Do you like this content?

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Indigo 9 Digital

MARCH 31, 2023

If you didn’t want to spend too much money you could shop at Macy’s or Sears. Or if you wanted to spend a lot more you could shop at Nordstrom, Neiman Marcus or Saks Fifth Avenue. In the upper end companies like Farfetch have taken sales away from retailers like Nordstrom. There were even fewer choices in Canada at that time.

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Retail Adventures

JUNE 6, 2021

The following is an insight-packed interview we did with Competera , a technology company that offers a comprehensive pricing platform to save costs, recover profits and meet new shopping patterns with the help of a sophisticated market-driven engine. Consumers don't care about some of the technologies retailers think are important.

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Visual Merchandising Payment Services Customer Experience Consumer 52