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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 301
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Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008

Small Biz Trends

Figures shown in FreddieMac’s Primary Mortgage Market Survey (PMMS), show that as of June 16, the average rate on a 30-year loan is now 5.78%, rising from 5.23%. Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008. Mortgage rates have surged this week, moving up by more than half a percentage point.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 344
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ACCC to conduct enquiry on Australian supermarkets’ pricing and competition

Inside Retail

The pricing practices of Australia’s supermarket near-duopoly are about to the the focus of a year-long enquiry by the government’s competition regulator, the Australian Competition and Consumer Commission (ACCC). The ACCC will examine competition in the supermarket sector and how it has evolved since the previous inquiry in 2008.

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Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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Market Performance Group mourns passing of Rhonda Johnson

Mass Relators

The Market Performance Group announces the passing of Rhonda Johnson after a brief battle with metastatic melanoma. Over her career, Rhonda was recognized for her many achievements, including the “Top Women in Industry” Award in 2008. Region, of Merck Consumer Care, a division of Merck & Co., PRINCETON JUNCTION, N.J. –

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Lawmakers Urge SEC to Require Shein Prove it Doesn’t Use Forced Labor Before a U.S. IPO

Retail TouchPoints

House of Representatives has issued a letter to the Securities and Exchange Commission, urging the market regulator to require that Shein certify that it does not use Uyghur forced labor before the company is allowed to launch a U.S. We have zero tolerance for forced labor.”

Fashion 228