Remove 2008 Remove Consumer Remove Marketing Remove Retail Trends
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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. The other trend Shake Shack helped to popularize is the rise of fast casual restaurants. These restaurants cater to consumers who want to grab a burger on the go but want an elevated version of it.

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Brand Loyalty is Put to the Test

Rangeme

Like Janet Jackson, more consumers are asking brands, “What have you done for me lately?” In the past three months, more than 80% of consumers purchased a different brand from the one they normally buy and 44% said they would repurchase the new brand even if the original preferred brand was available again. 1 Devenyns, Jessi.

Consumer 105
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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

For example, Dollar General tries to locate stores in areas that do not have a large retailer or grocery store within 15 to 20 miles. Do dollar stores use savvy pricing tactics or do they mislead consumers? They are also able to offer low prices by purchasing overstock and off-brand merchandise from other retailers.

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. The ability to see and act on emerging trends. With these trends in the back of Öste’s mind he created a patented process that uses enzymes to liquefy raw oat kernels.

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Warby Parker’s Strategy: 6 Things it Did Differently to Get a $2 Bln Valuation in a Decade

Indigo 9 Digital

By Tricia McKinnon Warby Parker is now a household name but in 2008 when the co-founders were at Wharton completing their MBAs they started discussing an idea that has turned into a multibillion dollar business. From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. World-class public relations.

Fashion 98
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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.