Alibaba’s Business Model – How the eCommerce Giant Makes Money
Indigo 9 Digital
APRIL 5, 2022
Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba.com generates revenues through advertising fees as well as by charging a fee to list on the platform. Source: Investopedia.
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