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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba.com generates revenues through advertising fees as well as by charging a fee to list on the platform. Source: Investopedia.

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Limited advertising. Do you like this content?

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over. This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. Do you like this content?

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Relative to other companies Oatly has spent little on advertising and at one time about 60% of Oatly’s marketing budget went to outside of home advertising. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content?

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

It all began in 2008 when Paltrow sent her first weekly newsletter which focused on lifestyle advice to family and friends. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. A year later the newsletter had nearly 150,000 subscribers.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. Do you like this content?