Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

APRIL 5, 2022

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace. AliExpress.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Indigo 9 Digital

MAY 19, 2023

By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Limited advertising. No eCommerce.

Fast Fashion 52

Fast Fashion Advertising Returns Fashion 52

Indigo 9 Digital

FEBRUARY 9, 2023

Oatly has so effectively captured the hearts and minds of consumers that it has attracted the attention of high-profile investors including Oprah Winfrey, Roc Nation which is owned by Jay Z and Blackstone which is a private equity company. This approach also led to product discovery amongst consumers in a more organic way.

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

FEBRUARY 13, 2023

It all began in 2008 when Paltrow sent her first weekly newsletter which focused on lifestyle advice to family and friends. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. A year later the newsletter had nearly 150,000 subscribers. 150,000 subscribers.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98