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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

Merchants on Taobao pay a fee to rank higher within the site’s search engine results, similar to the way Google works. Alibaba does not charge merchants on Taobao listing or transactions fees. Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. Source: Statista. AliExpress.