With Acquisition of Complex, NTWRK Plans to Create a ‘Next Gen Content and Shopping Experience’
Retail TouchPoints
FEBRUARY 23, 2024
Buzzfeed has sold youth culture media company Complex to livestream shopping platform NTWRK , which plans to use the acquisition to build a “next generation content and shopping experience.” The fusion of content and live shopping creates an immersive experience tailored to the tastes of today’s digitally savvy consumers.
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