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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 299
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Here are some of them: Company culture videos.

Marketing 306
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FTC Refunds Ring Customers $5.6 Million for Video Privacy Issues

Retail Wire

The issue arose when Ring failed to protect customers' private video footage from unauthorized access. The FTC is giving back $5.6 million to consumers due to a settlement with Ring, an Amazon-owned company.

Consumer 179
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A Creator on YouTube Earns $20,000 a Month to Make 1-Minute Videos

Retail Wire

In a bid to beat rival platforms like Instagram and TikTok, YouTube has revealed that numerous creators are now monetizing their short videos on the platform and earning a sizable paycheck.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Why video is so important in coaching your reps. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. How to optimize content creation and collaboration for the moment of need. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.

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Why the Video Game Industry Is in Trouble

Retail Wire

Although the video game industry appears to be huge on the surface, the numbers show that it's actually in trouble.

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Amazon Prime Subscriber Files Lawsuit Over Ads on Prime Video

Retail Wire

A California-based Amazon Prime subscriber recently filed a class action lawsuit against the company over its implementation of advertisements on Prime Video.