Future Forward: Zero-Party Data and the Evolution of Retail Advertising
Retail TouchPoints
MARCH 26, 2024
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.
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