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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

In fact, most consumers use an app only once or twice before deciding to delete it or not. Gamification can be used as a short-term strategy to drive engagement or for long-term efforts to build customer loyalty. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.

Consumer 305
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The Children’s Place Receives $90 Million Loan from Majority Shareholder

Retail TouchPoints

The Children’s Place will use the new financing to repay an existing $50 million term loan, reduce accounts payable balances with vendors and for other general corporate purposes. 29, 2024, the retailer has received a total of $168.6 million in funding from Mithaq, a figure that includes the new $90 million loan. million in sales, a 5.7%

Finance 236
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ACCC warns franchisors: fix unfair contract terms or face court

Inside Retail

Franchisors should review and amend unfair terms on their standard form contracts or else face legal action, the Australian Competition and Consumer Commission (ACCC) has warned. ACCC Deputy Chair Mick Keogh said every franchising agreement the consumer watchdog reviewed contained potentially unfair terms.

Consumer 263
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Point of Purchase: What it is, how it works

Tokinomo

Point of purchase (POP) is a common term used in retail. We’ll share the definition of the term, examples of POP campaigns, and tips and tricks that will help you implement your campaigns. In this complete guide, you will discover more about POP marketing and POP innovation.

Marketing 230
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Billion-Dollar Duel Between Berkshire and Haslams Canceled

Retail Wire

The much-anticipated billion-dollar court trial determining whether Berkshire Hathaway used improper accounting techniques in their purchase of the Haslam family's minority stake in Pilot Travel Centers was surprisingly canceled.

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Puma to launch compostable shoes after a two-year pilot project

Inside Retail

Puma produced 500 special pairs of its Suede trainers using materials such as Zeology-tanned Suede – chosen for their propensity to degrade – as part of the project, which was completed late last year. After two years of testing, sports giant Puma is ready to launch its compostable shoes dubbed Re:suede 2.0. Re:suede 2.0

Returns 264
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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

” Because of this, Choice is seeking for stronger legislation to govern the display of prices, including which terms and colours to use. “It is disappointing that none of the supermarkets we spoke to for this story acknowledged the harm that these confusing labels are causing.