Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Retail TouchPoints
MARCH 18, 2024
To start getting it, the tech company has launched a new offsite retail media solution in closed beta. The new solution, which is part of Google’s enterprise search engine campaign management tool, Search Ads 360 (SA 360), aims to help retailers offer advertisers these kinds of closed-loop campaigns in Google Search and Google Shopping. “We
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