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Best Practices for Custom Website Development for Ecommerce

Retail TouchPoints

This article will look at how to get a decent site from scratch without using off-the-shelf solutions like Magento, Shopify, and WordPress, as well as the top seven practices for custom ecommerce website development. Additionally, you need to understand web design, content strategy and site support.

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Why Consumer Brands Turn to UGC During Tough Economic Times

Retail TouchPoints

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers across a broad spectrum of industries. In spite of that, some traditional brands are hesitant to replace standard forms of content such as product images with UGC.

Consumer 223
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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Results include both new and pre-owned options, and customers can filter their search across stores by color, size, features, customer ratings, store availability and shipping options. Touted as an upgrade over conventional search engines, the new search tool is available on the Klarna App and on Klarna.com. Creator Platform.

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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. We have over 5,000 people in the program and they created 14,000 pieces of content last year,” said Roy. “We It can all be a tricky balancing act.

Marketing 285
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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

So how do we keep from alienating good customers while still filtering out bad actors taking aim from every angle — including false reviews, fake accounts and more? Trusted content: Ensuring that the substance of an online experience doesn’t harm the consumer through false claims, misinformation or scams. Trust is a Two-way Street.

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Google Aims to Make Shopping Online More Natural, Visual

Retail TouchPoints

With Instagram, TikTok and other social platforms increasingly capturing mindshare and dollars from Google, it should come as no surprise that the search and advertising giant is responding ,” saidCory Cummings, Co-founder of headless commerce solution Pack in comments shared with Retail TouchPoints. “ The majority of U.S.

Shopping 276
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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

One way to do so is by leveraging the power and versatility of video content analytics software. Nearly all retailers use surveillance cameras for security; video content analytics tools make this footage searchable, actionable and quantifiable by extracting, identifying and classifying video metadata. Crowd Reduction. Contact Tracing.