Remove solutions by-need dynamic-pricing-optimization
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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Constant competition with other shelves for visibility drives the need for digital shelf optimization. What is Digital Shelf Optimization? Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible.

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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

Keeping in mind as well the need to optimize their supply chain fulfillment to meet consumer delivery expectations while managing parcel carrier costs? AI-powered solutions provide a modern alternative — leveraging data science to successfully break away from a status quo built around yesterday’s mindset and tools.

Markdowns 270
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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

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The Convergence of AI and Composable Architecture in Ecommerce

Retail TouchPoints

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences. AI algorithms thrive on data.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. For example, the base price for organic produce will likely be very different in New York City than in Florida because overall cost of living is significantly different in these areas.

Markdowns 317
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44% of UK shoppers want best-before date discounts to help cut grocery bills

Retail Focus

A further 44% of price-sensitive consumers wanted retailers to reinstate best-before dates – and their associated discounting – to make their food budgets go further. Two-fifths (40%) of shoppers now tend to only buy food items that are reduced in price, with 37% buying near-expiry groceries to keep food bills down.

Markdowns 148
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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy.