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Successful experimentation can double your signups and boost online margins

Inside Retail

That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligence on how features of the site are performing and how to improve them even further. But they might not know.”

Checkout 264
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Internal documents suggest Amazon misled shoppers about Prime signups

Retail Wire

Amazon.com knew for years that customers were complaining that they were misled into signing up for a Prime subscription. The company tested using clearer language for Prime enrollment but found fewer people signed up.

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FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations

Retail Dive

The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.

Consumer 114
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Costco Delays Membership Fee Hike as Member Growth Continues

Retail TouchPoints

He noted that Costco may bundle coupons with signups, but that it doesn’t offer promotions on membership costs and doesn’t plan to in the immediate future. The retailer seems satisfied with the trajectory of its membership growth. While it doesn’t plan to hike fees it isn’t planning to offer any discounts either, according to Galanti.

Planning 278
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Mytheresa Personalization Push Drives Uptick in Conversions, Engagement

Retail TouchPoints

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

Fashion 264
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CNBC: Two Potential Purchasers Express Interest in BuyBuy Baby

Retail TouchPoints

Babylist has had nearly 200,000 new signups since the start of Bed Bath & Beyond’s bankruptcy , which is higher than it usually sees in that period of time. “We Babylist could benefit from BuyBuy Baby’s well-established name recognition if it acquires the company’s trademark and domain.

ATS 266
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Walmart+ Expands Fuel Discounts to More Than 14,000 Gas Stations Nationwide

Retail TouchPoints

Krispy Kreme is dropping the price of a dozen glazed donuts to be the same as the national average for a gallon of gas every Wednesday, while Giant Eagle is encouraging new loyalty signups by offering a 10 cents -per-gallon discount at its pumps for the first 90 days, according to CNBC.

Shopping 244