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Amazon, Expedia, Glassdoor Launch Coalition to Fight Fake Reviews

Retail TouchPoints

Some of the biggest names in online commerce have formed the Coalition for Trusted Reviews, a cross-industry collaboration seeking to define best practices for hosting online reviews and sharing methods of fake review detection.

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FTC Proposes New Ban on Online Review Fakery

Retail TouchPoints

The Federal Trade Commission (FTC) has proposed a new rule to crack down on fake online reviews, which the agency noted are likely to become more prevalent with the rise of generative AI. If passed, the new rule would ban the use of fake reviews in online listings as well as the suppression of negative reviews and paying for positive reviews.

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Amazon Lays Out Cross-Industry Strategy for Fighting Fake Reviews

Retail TouchPoints

Amazon has announced additional steps to curb fake reviews on its marketplace as it aims to fight back against the illicit “fake review broker” industry. However, these high-volume fake review brokers are a global problem, impacting customer reviews across multiple industry sectors.

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FTC Ups the Fight Against Fake Reviews with Proposed New Rule

Retail TouchPoints

The Federal Trade Commission (FTC) is exploring a potential rule to combat deceptive or unfair review and endorsement practices, such as using fake reviews, suppressing negative reviews and paying for positive reviews. The agency also noted that the Supreme Court’s decision in the AMG Capital Management LLC v.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Longer sales cycles. Larger buying committees. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews

Retail TouchPoints

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. Upon receiving a harsh or negative review, there are seven things I would encourage you to emulate and implement.

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David Jones to cull 100 jobs in store operations review

Inside Retail

David Jones is expected to axe as many as 100 jobs as its department store operations are being reviewed under the new owner. David Jones was acquired by private equity company Anchorage Capital Partners from South African retailer Woolworths Holdings in December 2022, and its store operations have been under review since.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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ABCs of Data Normalization for B2B Marketers

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Reviewing, reporting, and refining for better results. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Personalizing messages to your priority accounts.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Export results: Easily export candidate data (including contact info) to Excel, shared with colleagues to review or upload in bulk to a recruiter's applicant tracking system. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details.

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Best Practices for a Marketing Database Cleanse

This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.