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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

We do try and make it as easy as possible to shop online with us – we do free express shipping and free returns with Australia Post for all orders, returns and exchanges,” she said. “I The business is currently an online-only brand, but that could change, as Gale hopes to one day have a physical presence. “We

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What investors want: The four e-commerce metrics that matter most

Inside Retail

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS).

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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. All of that, including managing returns, is done for them.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

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5 Things to Consider Before Selling to Retailers

Retail Bound

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours? Retail requires marketing and investment, having positive cash flow is required to support several months of ‘running-room’.

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How To Set Up A Successful E-Commerce Business: A Step-By-Step Guide

365 Retail

This plan should outline your business objectives, target market, competition analysis, financial projections, and marketing strategies. This involves designing a user-friendly website, uploading your product listings, and setting up payment and shipping options.

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What You Need to Know To Run a Successful Online Business

Rain Pros

Opportunity to Collect Valuable Customer Data “Being able to collect customer data enables you to construct a detailed portrait of your target market : who they are, and what makes them tick,” says Small Business Trends. This effectively broadens your potential target market from thousands to millions.