Retail Wire

OCTOBER 3, 2022

By and large, negative consumer attitudes to data collection across smart home and other areas have largely been ameliorated by the services received in return,” said Jonathan Collins, an analyst at ABI Research.

Consumer 130

Consumer Returns ATS 130

Retail TouchPoints

MAY 1, 2024

higher return on ad spend when using our precision audiences,” said Cara Pratt, SVP of KPM in a statement. “By “This new offering not only reinforces our privacy-safe approach, but also demonstrates our commitment to interoperability and allows advertisers to activate high-quality data across campaigns through the Yahoo DSP.”

Advertising 213

Advertising Returns Marketing Consumer 213

Cisco Retail

MAY 26, 2021

Eight months ago, I applied for a Chief of Staff role with the Privacy Office at Cisco. Initially, I almost didn’t apply because I didn’t meet 100% of the requirements – my Privacy Impact Assessments were unknown, and I was not certified as an Information Privacy Professional/Europe (CIPP/E).

Returns 52

Returns Management Marketing ATS 52

Retail TouchPoints

MARCH 18, 2024

A ‘Privacy-Centric’, Self-Service Solution At the outset, Lowe’s will use the tool via a managed service model, but Google’s ultimate goal is to offer a self-service campaign management tool that both brands and agencies can use to connect with the audiences of a wide roster of retailers.

Advertising 302

Advertising Management Promotions Shopping 302

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 269

Marketing Advertising Consumer Customer Retention 269

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail TouchPoints

APRIL 14, 2023

Increased Levels of Data Privacy First, the promise to consumers is that their details are kept secure. This can be a powerful proposition as consumers are also growing more concerned over data privacy and becoming more aware of the potential risks of sharing personal information. Günther Vogelpoel is the CEO of Recharge.com.

Payment Services 243

Payment Services Consumer Accounting Advertising 243

Retail TouchPoints

MARCH 14, 2024

Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers. However, it also must provide transparency through granular, accurate and timely reporting and, ultimately, be able to show ROAS (return on ad spend) and close the loop between sales attribution.

Advertising 266

Advertising Consumer Marketing Management 266

Retail TouchPoints

JULY 28, 2022

Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. State consumer privacy laws impose obligations on sharing personal data without imposing use restrictions. What to Look Out For.

Consumer 227

Consumer Outdoor Shopping Returns 227

Retail TouchPoints

JANUARY 12, 2024

Just Walk Out also provides retailers with analytics data while preserving customers’ privacy, offering aggregated and anonymized analytics around how products are considered, picked up, returned to the shelf and purchased. Amazon emphasized that it does not use or collect any biometric information as part of this data-gathering.

Payment Services 226

Payment Services Accounting Checkout Apparel 226

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase.

Advertising 208

Advertising Returns Social Commerce Marketing 208

Inside Retail

JANUARY 4, 2024

This has seen many retailers successfully extending the personalisation of an in-store experience across their online platforms, resulting in increased conversion rates for products recommended on the homepage, and a happy, returning customer. And one of the foremost concerns is security.

Consumer 266

Consumer Customer Experience Department Stores Shopping 266

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. Advanced Analytics also will enable DGMN to measure and analyze the impact of its efforts in a secure environment.

Advertising 259

Advertising Returns Marketing ATS 259

Retail TouchPoints

APRIL 25, 2024

In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

Advertising 193

Advertising Grocer Marketing Consumer 193

Inside Retail

JULY 3, 2023

In developing this technology, Google is seeking to address a number of issues related to the online shopping experience, including customer dissatisfaction with clothing fit, and significant challenges related to returns and textile waste. Slessor also noted that the potential for privacy and security breaches is a major concern.

Fashion 130

Fashion Accessories Returns Visual Merchandising 130

Retail TouchPoints

APRIL 26, 2022

In today’s era of evolving privacy regulations — at least 38 U.S. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. When consumers talk with retailers, they expect that same level of personalization. Bottom Line.

Consumer 182

Consumer Returns Marketing ATS 182

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 303

Marketing Returns Advertising Marketing Spend 303

Retail TouchPoints

SEPTEMBER 16, 2022

In August 2022, Bonta won a case against Sephora after he accused the retailer of violating the California Consumer Privacy Act (CCPA). million and implement more transparent data privacy policies. In the U.S., Amazon counts more than 160 million members of its Prime service and approximately 25 million are located in California.

Merchant Services 200

Merchant Services Checkout Consumer Returns 200

Inside Retail

SEPTEMBER 27, 2021

In fact, some find it an invasion of their privacy. This leads to the ‘personalisation-privacy paradox’. Yet, we also value privacy. This creates a conundrum: to get more personalisation, consumers need to give up some level of privacy. These consumers sit right in the middle of the personalisation-privacy paradox.

Consumer 130

Consumer ATS Accounting Promotions 130

Retail TouchPoints

JANUARY 24, 2024

Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments. Utilizing data feed management platforms such as Feedonomics , a BigCommerce company, can enhance product visibility, boost conversions and improve your return on ad spend, leading to better performance and streamlined operations.

Social Commerce 212

Social Commerce Inventory Management Customer Experience Payment Services 212

Retail TouchPoints

MARCH 1, 2024

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect.

Department Stores 204

Department Stores Wholesale Finance Apparel 204

Retail TouchPoints

MAY 6, 2022

Changing data privacy regulations create yet another challenge for retailers as consumers look for more transparency regarding their personal information. Retailers query data for a number of reasons, including determining item return rates, cart abandonment rates and geographical preferences. The Data Mesh Approach.

Management 253

Management Consumer Shopping Returns 253

Inside Retail

FEBRUARY 1, 2022

At the top of the sales funnel, you want to target defined but broad audiences, but once you’re in someone’s consideration set, or better still, they are a returning customer, giving them offers based on data you have about them is bloody powerful. There are laws in place to ensure it is handled carefully and there are more coming.

Marketing 130

Marketing Advertising Accounting Returns 130

Inside Retail

OCTOBER 13, 2021

Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JULY 6, 2023

All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair. Data and privacy: Once you’ve guaranteed your digital approach is on the right track, businesses should confirm their data and privacy policy is transparent.

Accounting 209

Accounting Consumer Customer Experience Planning 209

Retail TouchPoints

DECEMBER 5, 2023

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. However you can’t rely solely on WeChat Pay either.

Marketing Spend 210

Marketing Spend Visual Merchandising Marketing Consumer 210

Cisco Retail

OCTOBER 6, 2021

As our return to the workplace progresses, it’s exciting to see empty spaces repopulated. The Cisco Global Workforce Survey (October 2020) found that 97% of employees want their employers to make changes that will keep them safe if they return to the office. Deserted streets and shuttered buildings are coming to life.

Management 136

Management Returns Location ATS 136

Retail TouchPoints

DECEMBER 22, 2020

Retailers have an existing base of loyal returning customers. With the demise of the third-party cookie looming and privacy regulations becoming harder to navigate for advertisers, a retail media network does all the hard privacy compliance legwork for the advertiser.

Advertising 174

Advertising Consumer Marketing Fashion 174

Inside Retail

NOVEMBER 9, 2022

The figures indicate a fall in sales in all categories as consumers became able to return to in-store purchasing. In the early days of online sales, retailers had to secure consumer confidence about price, quality, delivery and returns for unsuitable products. An Australia Post online shopping e-commerce update cites an 8.3

Payment Services 241

Payment Services Consumer Returns Accounting 241

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 65

Advertising Management Point of Sale Marketing 65

Retail TouchPoints

JUNE 3, 2021

However, privacy issues have forced tech giants Apple and Google to make major changes that prevent surreptitious tracking of users. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking.

Marketing 174

Marketing Advertising Consumer Planning 174

Retail TouchPoints

SEPTEMBER 17, 2022

of individual loans in 2021 saw at least some portion of the order returned, up from 12.2% It also noted that some BNPL providers don’t furnish data to major credit reporting companies, which can impact other lenders. Other notable data from the report includes: Late fees are becoming more common, with 10.5% in 2020; A total of 13.7%

Consumer 206

Consumer Payment Services Apparel Accounting 206

Inside Retail

DECEMBER 19, 2022

So, is there something that marketers can do to advertise products and services without worrying about trespassing the border of privacy or super-imposing a given brand on customers? After all, choosing to watch ads voluntarily would probably feel like asking to be plugged into the Matrix – without the superpowers. . Loyalty is a choice.

Advertising 130

Advertising Marketing Returns Consumer 130

Retail TouchPoints

DECEMBER 18, 2023

This allows vector search to return relevant results even for queries without an exact match, reducing “no results” occurrences. AI-powered search functions play a crucial role in personalizing ecommerce experiences. AI has transformed online shopping from a static, one-dimensional experience to a dynamic, personalized journey.

Jewelry 242

Jewelry Accounting Customer Experience Consumer 242

365 Retail

NOVEMBER 8, 2023

It’s simple isn’t it, brands just want a tangible return from their retail media investment? Of course, return on ad spend and total sales are critical and a key driver for brands investing more budget in their retail media strategy. The same number said determining the return on their ad spend was crucial.

Advertising 65

Advertising Returns Marketing Management 65

Retail TouchPoints

JULY 19, 2021

Hutton added that this model dovetails “nicely” into heightened conversations about privacy, sparked by the eventual elimination of third-party cookies on Google Chrome and Apple’s stricter privacy guidelines for tracking, advertising and even email marketing.

Advertising 298

Advertising Consumer Customer Retention Fulfillment 298

Inside Retail

JULY 29, 2023

The Economist Intelligence Unit’s Xu Tianchen said that increase was likely driven by rural migrant workers returning to factories after Covid-19 lockdowns, which compensates for subdued pay growth in white-collar jobs. Retail sales in China have yet to return to their pre-pandemic trend and households prefer to save.

Returns 130

Returns Fulfillment Consumer Promotions 130