Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 185

Markdowns Fulfillment Shipping Marketing Spend 185

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

MAY 1, 2023

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. “We Tip 3: Get your CAC and LTV in order.

Beauty and Health 213

Beauty and Health Consumer Health & Wellness Department Stores 213

Retail TouchPoints

SEPTEMBER 19, 2023

In ClearSale’s most recent global survey of ecommerce consumer attitudes, 76% said they’re more likely to make a purchase from sites with accurate search and plenty of useful filtering options, and 78% said those elements make them more likely to return to that site or become a regular customer.

Customer Experience 234

Customer Experience Checkout Marketing Spend Consumer 234

Retail TouchPoints

MAY 1, 2023

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. “We Tip 3: Get your CAC and LTV in order.

Beauty and Health 175

Beauty and Health Health & Wellness Department Stores Returns 175

Retail TouchPoints

JANUARY 5, 2023

They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels.

Merchant Services 280

Merchant Services Promotions Consumer Discount Store 280

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.” We partner with more than 2000 brands, and have recently passed 2 million members,” says Bardsley.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

AUGUST 13, 2023

Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example. When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

365 Retail

MAY 31, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

365 Retail

AUGUST 11, 2023

Two-fifths of retailers (18%) also reported experiencing high churn levels following a product being returned, highlighting the returns process as another key period for customer engagement and enhancing customer experience.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 257

Marketing Promotions Advertising Comparison Shopping 257

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. In e-commerce, a lot of item returns happen as the product looks different from the image in the e-store.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

FEBRUARY 3, 2021

With COVID-19 infection rates hitting and even exceeding their previous peaks, it is likely we’ll see the return of stricter quarantine orders and accompanying business restrictions on in-store activity. Consumer demand for delivery has grown dramatically since the start of the crisis.

Advertising 242

Advertising Marketing Spend Consumer Shopping 242

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

JUNE 16, 2021

Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. However, marketers are having trouble turning even the best content into consistent results.

Marketing 189

Marketing Returns Marketing Spend Accounting 189

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. To meet demand and avoid supply chain-related shortages, some major retailers are bulking up their inventories now.

Payment Services 254

Payment Services Checkout Drop-Shipping Customer Retention 254

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 283

Consumer Marketing Spend Marketing Returns 283

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? Will it work?

Fashion 62

Fashion Planning Fast Fashion Returns 62

Retail TouchPoints

MARCH 5, 2021

It also helps us understand how we’re performing operationally in order to make better business decisions, like where to open more 3PL warehouses based on where we’re indexing with different customers, or which channels we want to continue marketing on based on lifetime value analysis.”. Taking a Long View to Optimize Marketing Spend.

Wholesale 205

Wholesale Consumer Marketing Fashion 205

365 Retail

DECEMBER 15, 2022

Meanwhile a further 12% said balancing Return on Investment (ROI) on marketing spend when compared to sales revenues generated during Christmas trading was a key focus.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Retail TouchPoints

AUGUST 7, 2023

Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend. A focused, disciplined advertising approach.

Merchant Services 196

Merchant Services Drop-Shipping Shipping Payment Services 196

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

Marketing 269

Marketing Advertising Consumer Customer Retention 269

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 164

Marketing Payment Services Promotions Consumer 164

Mike Anthony

MAY 4, 2021

And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! In simple terms, we’ve created demand without supply, because if something doesn’t get bought, how on earth will it get consumed?

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Mike Anthony

MAY 4, 2021

And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! In simple terms, we’ve created demand without supply, because if something doesn’t get bought, how on earth will it get consumed?

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair’s customers who shop infrequently put pressure on marketing spend. Having customers that shop with you on a frequent basis means you don’t have to spend as much time enticing them to come back. How do you get customers to return to you on a frequent basis so that you can lower your marketing costs?

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Retail Gazette

APRIL 19, 2024

Dunkerton himself is a product man and when he returned to the business in 2019 – after quitting over how the business was being run – his big focus was to improve its style credentials. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 67

Planning Fashion Marketing Marketing Spend 67

Small Biz Trends

JUNE 30, 2022

The result is a secure and memorable customer experience that will keep prospects returning for more. Your sales team will spend less time chasing the wrong accounts. Your marketing team can run highly profitable cross-channel campaigns that target your ideal customers. This way, you can justify spending and measure ROI.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Retail Gazette

NOVEMBER 23, 2023

It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony. Having data visibility of both what products are selling and where and what manufacturers are investing in is gold dust.

Advertising 67

Advertising Marketing Marketing Spend Accounting 67

Retail Assist

MAY 17, 2021

Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. For more stats and insights into the return of retail, download our whitepaper 'Life After Lockdown: What's Next For Retail' here. What are retailers saying?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Shopper Motion

DECEMBER 19, 2022

By analyzing data on customer behavior and purchase patterns , retailers can determine which marketing efforts are most effective in driving foot traffic and sales. Furthermore, Offline attribution in Retail Media Networks is important because it allows retailers to optimize their marketing spend and allocate resources more effectively.

Promotions 52

Promotions Marketing Marketing Spend Advertising 52

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Delivering the Perfect Order: Provide a Buy-Anywhere, Fulfill-Anywhere and Return-Anywhere Experience. Listen to the session on demand.

Consumer 136

Consumer Payment Services Fulfillment Advertising 136

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 258

Advertising Marketing Social Commerce Consumer 258

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. . Jeff Fisher.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40