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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

million privacy settlement , the largest in U.S. As a result, Google has agreed to make changes to its policies including: Show additional information to users whenever they turn a location-related account setting “on” or “off;”. For years Google has prioritized profit over their users’ privacy,” said Rosenblum in a statement.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Oftentimes these policies are downright inaccessible to consumers because they’re far too long and filled with legalese.

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Woolworths loses Australia’s most-trusted brand crown 

Inside Retail

According to Roy Morgan, Australians’ distrust of businesses has increased in recent years due to corporate greed, bad customer service, high prices, dishonesty, unethical tactics, and inadequate privacy policies. Woolworths (2nd) and Coles (5th) have both dropped in the rankings of trustworthy brands.

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Have privacy breaches changed the way retailers approach customer data?

Inside Retail

But with strong financial penalties for breaching legislation around consumer privacy – such as the Privacy Act in Australia and the General Data Protection Regulation (GDPR) in Europe – as well as the reputational cost around a data breach, he believes that the approach to data collection is starting to shift.

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New Alliance in Europe Aims to Help Retailers Practice ‘Ethical Commerce’

Retail TouchPoints

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. as the first partners of the Alliance. “The

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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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