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Sephora to Launch PROVEN Personalized Skincare Program Online and In-Store

Retail TouchPoints

Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with PROVEN. Shoppers can visit sephora.provenskincare.com and take a three-minute Skin Genome Quiz to formulate their personalized skincare and discover specialized products based on their needs.

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Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Retail TouchPoints

13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023. All three of these formats are currently available in the U.S.,

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IKEA Engages Home Renovators with New Quiz Experience on Pinterest

Retail TouchPoints

has launched a custom quiz experience through Pinterest. That’s followed by a series of combinations that allow the shopper to choose a personalized dream “Renocation.” Following the three-question quiz, shoppers receive a personalized Pinterest Board with inspiring content and product recommendations based on their answers.

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Living Proof brings personalized beauty quiz to the metaverse

Retail Dive

The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.

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How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

Retail TouchPoints

As a bonus, Beam is using the consumer data gathered via the quizzes to create more personalized marketing communications. After first trying to build its own custom quiz solution, an endeavor that turned out to be expensive and time-consuming, Beam deployed a series of quizzes from Jebbit. We see very high engagement through it.”.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Personalization is at something of a crossroads. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

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From Online Quizzes to In-Store Screens, Madison Reed Emphasizes a Fluid Customer Experience

Retail TouchPoints

Building connections with consumers is one of retail’s most enduring challenges, and highly tactile brands faced extra difficulty when the pandemic limited traditional in-person efforts. Starting With a Playful Quiz Eases Stress. Digital technology still plays a role for customers who visit one of Madison Reed’s Color Bars in person.