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What Is Social Commerce and Why Should You Care About It?

Wiser

You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce. What Is Social Commerce? It’s important to note that social commerce is related to, but not the same as, eCommerce.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Also, if you remember, at the time places like Amazon were really focused on shipping out toilet paper and hand sanitizer, so we gained some share from places that just weren’t prioritizing beauty, especially prestige beauty. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. To harness the power of consumers’ online communities, invest in creator relationships across platforms. Influencers have incredible, well, influence. Oct 6-10, 2022.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. The Solution: Incentivizing Honesty Agha’s solution is a platform filled with authentic, video-based reviews. The objective is to make the shopper the only voice on the platform ,” said Agha.

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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

We don’t hold stock, handle payments or shipping. We’re a technology platform,” Mys Tyler CEO and founder Sarah Neill told Inside Retail. Revenue generated through affiliate partnerships with retailers is shared on a commission basis with the app’s Fashion Contributors.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .