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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. And the gains are enormous.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers. Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re

Marketing 243
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. TikTok also offers direct integrations and connectors with WooCommerce, Salesforce Commerce Cloud, BigCommerce, Magento and others. in November 2022.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

These breakthrough technologies have the potential to reshape both consumer and business transactions. Powerful platforms and tech capabilities are helping brands, mall developers and marketplace curators bring highly differentiated physical experiences into the online world. New platforms for engagement and revenue.

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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

Retail Minded

Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. EMBRACING NEW FORMS OF PAYMENTS. GENERATION OMNICHANNEL.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

As a result, the physical store is evolving fast; consumers want more payment choices and no longer expect to stand in line to make their purchases. Delivering dazzling and vibrant in-store experiences is a strategic priority for retailers that want to meet and exceed the expectations of today’s on-demand consumers.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

increase in monthly revenue and 40 hours per week saved that had been spent fighting fraud; After the second year of using the Bolt solution, the retailer saw nearly 50% conversion growth compared to the pre-deployment baseline. We want to grow those channels for our merchants and create additional revenue streams.”

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