Retail TouchPoints

APRIL 2, 2024

Beyond’s wide-reaching partnership with X will include custom short- and long-form lifestyle content as well as the development of customer acquisition and retention strategies for its burgeoning slate of off-price digital brands. board of directors in a statement.

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Advertising Promotions Planning Shopping 249

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Advertising 264

Advertising Marketing Customer Experience Management 264

Retail TouchPoints

FEBRUARY 8, 2024

Content created with Meta ’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it is working to create technical standards and signals to notify users on its platforms when any of the content they see has been created using AI. “As

Accounting 317

Accounting Social Commerce Customer Experience ATS 317

Retail TouchPoints

OCTOBER 17, 2023

Customer reviews are an important part of the shopping experience, and the goal of this coalition is to ensure every review reflects customers’ actual experiences,” said Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon in a statement.

Promotions 278

Promotions Consumer Shopping ATS 278

Retail TouchPoints

APRIL 5, 2024

Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and ecommerce sites. TV is no longer just a top-of-the-funnel awareness generator.

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Advertising Shopping Consumer ATS 264

Retail TouchPoints

NOVEMBER 15, 2023

This isn’t Claire’s first content play: the company launched a production arm, CMedia, in 2021, which has produced a range of original content, including the episodic video series Dear Claire that debuted during the 2023 back-to-school season. “We

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Fashion Advertising Marketing Planning 264

Retail TouchPoints

MARCH 25, 2024

The Must ShopTV program uses AI technology from KERV Interactive to identify objects in a scene and find similar items available for sale at retail partners or on NBCU’s own third-party marketplace, NBCUniversal Checkout. These offerings are presented to viewers throughout the show in the form of QR-enabled shoppable ads.

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Checkout Advertising Marketing Shopping 278

Inside Retail

APRIL 17, 2024

Mental health counsellors from Assure and Lifeline, along with other community partners, will be available to speak with anyone needing support. Inside Retail understands that some of the facts around this event – and some of the content shared on social media – may cause distress to some people.

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Advertising Shopping ATS 255

Retail TouchPoints

JANUARY 14, 2024

This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis. All retailers, regardless of their size or current technology infrastructure, are invited to join the RCA program and access the latest educational content.

Customer Experience 301

Customer Experience ATS Marketing 301

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Keep visiting this hub to get the latest and greatest content related to the show! Register now to take advantage of the discounted pricing before rates go up on April 19 !

Social Commerce 259

Social Commerce Loss Prevention Customer Experience Customer Retention 259

Retail TouchPoints

OCTOBER 24, 2023

After linking its loyalty program with Dick’s Sporting Goods in 2021, Nike is now partnering with Hibbett on a similar “ connected partnership.” For example, members will get access to exclusive products and outfit bundles, unique community experiences and personalized content.

Sporting Goods 279

Sporting Goods Accounting Consumer Customer Experience 279

Retail TouchPoints

FEBRUARY 8, 2024

The partners hope that clearer, more informative product listings will not only improve the customer experience but also give Kroger better insights into product performance. The Intelligence Node solution will be incorporated into the Mirakl platform on which the Kroger marketplace is built.

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Customer Experience Management Marketing ATS 278

Retail TouchPoints

FEBRUARY 5, 2024

Swiftly’s out-of-the-box solutions are designed to help independent operators create mobile and web platforms that include personalized advertising and content, closed-loop reporting and data-driven consumer insights. In today’s competitive landscape, delivering value extends beyond pricing.

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Advertising Promotions Marketing Consumer 264

Retail TouchPoints

FEBRUARY 20, 2024

We know that AI can help build more meaningful connections between people and content. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. That means allowing AI to work alongside — not in place of — the human mind as a creative partner.

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Marketing Advertising Management Consumer 264

Retail TouchPoints

FEBRUARY 23, 2024

Buzzfeed has sold youth culture media company Complex to livestream shopping platform NTWRK , which plans to use the acquisition to build a “next generation content and shopping experience.” Complex will now be merged with NTWRK to create a “cultural commerce, content and experiential platform,” said NTWRK in a statement.

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Shopping Planning Consumer ATS 173

Retail TouchPoints

APRIL 22, 2024

Imaginuity , a Dallas-based agency, tapped its AI Lab, as well as one of JLL’s preferred brand agency partners, The Dealey Group , to develop the virtual agent. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping bestie.”

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Shopping Fashion Management Consumer 276

Retail TouchPoints

FEBRUARY 8, 2024

Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform called The Collab, inviting them to share their stories, talents and perspectives through ongoing content development and social dialogue. Claire’s has been busily exploring ways to connect with and represent members of Gen Zalpha.

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Accessories Fashion Consumer Marketing 278

Retail TouchPoints

NOVEMBER 1, 2023

Merry & Bright , Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. The shift to streaming is allowing brands to think beyond the traditional :15 and :30-second pot and really become the entertainment,” said Katlyn Wilson, Director of Branded Content Sales and Strategy at Vizio in a statement.

Shopping 279

Shopping Outdoor ATS Marketing 279

Retail TouchPoints

MARCH 27, 2024

for meal planning or cooking content, for example). ” The New York Times Cooking , WeightWatchers and GE Appliances are among a dozen launch partners that will debut IDP integrations over the coming months. .

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Fulfillment Planning Consumer Shopping 278

Retail TouchPoints

MARCH 19, 2024

A simplified onboarding process: With its growing ecosystem of third-party ecommerce partners and platform integrations, merchants can create and execute Video Shopping Ads more quickly. Additionally, the company reported that it was testing a new feature that would make all video content shoppable.

Merchant Services 264

Merchant Services Advertising Shopping Promotions 264

Retail TouchPoints

DECEMBER 15, 2023

To better engage with this growing “Gen Zalpha” listener base, Claire’s is partnering with podcast and audio entertainment production studio Audio Up Media on a series of new scripted audio shows. Claire’s has been working extensively on expanding its intellectual property (IP) portfolio and becoming a true content production house.

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Accessories Consumer Marketing Customer Experience 289

Retail TouchPoints

FEBRUARY 6, 2024

The brand also will be featured in content on Saks’ digital channels, including an email campaign and social media content. “As an iconic luxury brand and an authority in the luxury space, Saks has been able to partner with companies that we know are of interest to our customers and complement the luxury lifestyle.

Jewelry 290

Jewelry Location ATS 290

Retail TouchPoints

JANUARY 4, 2024

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. Peloton’s recent “Anyone.

Shopping 294

Shopping Apparel Marketing Planning 294

Retail TouchPoints

SEPTEMBER 2, 2021

The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators. During the pandemic, Bayer had to completely rethink its approach to content creation. Tip 2: Look for Partners That are Customer-First Across All Channels.

Social Commerce 301

Social Commerce Accounting Marketing Planning 301

Retail TouchPoints

DECEMBER 18, 2023

The founders of Animals Around the Globe , a website combining news, scholarly articles, photos and videos, want to transmute its visitors’ love for this content into affection for the animals themselves — and they put their money where their mouth is by donating a portion of their profits to animal safety and conservation organizations worldwide.

Consumer 244

Consumer Apparel Planning Promotions 244

Retail TouchPoints

NOVEMBER 23, 2022

23, select retail windows across the city will stream TalkShopLive shows, and consumers will be able to scan QR codes on the windows to shop live from the street while watching the content. Beginning Nov.

Shopping 328

Shopping Promotions Consumer ATS 328

Retail TouchPoints

DECEMBER 18, 2023

The brand partnered with Lululemon to provide exclusive digital fitness content in September. Facing a product recall of 2.1 million potentially faulty original Peloton bikes, along with other headwinds , Peloton began planning a relaunch in May 2023.

Marketing 264

Marketing Consumer Planning ATS 264

Retail TouchPoints

OCTOBER 10, 2023

Anthropologie has partnered with Pinterest to create its Holiday Showhouse, a fully shoppable pop-up in a Brooklyn Heights brownstone. The pop-up, open from Oct. The pop-up, open from Oct. Anthropologie CMO Elizabeth Preis revealed the retailer’s strategy for attracting multiple age groups as customers in June 2023.

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Advertising Promotions Store Operations 277

Retail TouchPoints

JUNE 7, 2023

Amazon has inked a deal to give its sellers access to the 3D visualization platform Hexa , which will help merchants easily create 3D and augmented reality content for their Amazon product pages. Hexa uses AI to create 3D content for brands based on 2D assets like product images or designs.

Merchant Services 263

Merchant Services Returns Planning Shopping 263

Retail TouchPoints

JANUARY 6, 2022

Commerce experience management platform Salsify has introduced integration to the new Amazon Selling Partner API. The Amazon Selling Partner API will replace the Amazon Feed Specification API and the Vendor Self Service Catalog Dynamic Templates for sellers in all categories, regions and selling models.

Merchant Services 264

Merchant Services Management Accounting 264

Retail TouchPoints

OCTOBER 26, 2023

Kohl’s joins Claire’s growing list of more than 40 retail partners, which also includes Macy’s , Walmart , Toys ‘R’ Us, CVS, DSW and at least 10 grocery partners including Albertsons and Kroger.

Jewelry 263

Jewelry Accessories Checkout Advertising 263

Retail TouchPoints

FEBRUARY 12, 2024

Sally Beauty and The Black Hair Experience have partnered for two experiential event pop-ups designed to braid together students from historically Black colleges and universities (HBCUs) with Black and female-founded beauty brands. The Rooted in Success program’s first pop-up will be in Atlanta on Feb. 24, 2024, followed by a Washington, D.C.

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Consumer Customer Experience ATS 276

Retail TouchPoints

FEBRUARY 20, 2024

Vizio, founded in 2002, has since amassed more than 18 million active accounts, growing its platform by enabling users to stream free content by watching ads. In November 2023 Best Buy partnered with Vizio to present its Merry & Bright shoppable content series for the holiday season.

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Advertising Accounting Marketing Shopping 263

Retail TouchPoints

NOVEMBER 15, 2023

The partners also will join forces to educate consumers on circular shopping and support the initiative through collaborative content starting in December, when Rebag and ThredUp will host a giveaway event for social followers. Other Rebag product categories, including watches and fine jewelry, will be added to ThredUp soon.

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Clienteling Marketing Accessories Jewelry 306

Retail TouchPoints

FEBRUARY 15, 2023

It’s About ‘Storytelling,’ not ‘Content’ Gibson’s customers may display all levels of expertise, but they all share the drive to improve — after all, that’s why they want to spend money on a quality guitar. I really like to call it storytelling over content ,” said Ehren. Content makes it sound really dry.

Customer Experience 290

Customer Experience Wholesale Accessories Shopping 290

Retail TouchPoints

SEPTEMBER 12, 2023

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement. Previously, TikTok had only shared the availability of FBT in the U.K. ;

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

AUGUST 28, 2023

Nevertheless, brands have their work cut out for them, and retailer partners need help moving products. Dial Into Digital Tactics Brands can look to drive more impulse purchases through newer tactics like digital shoppable content that has the advantage of getting more personal and intimate with consumers.

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Checkout Consumer Advertising Shopping 239