Retail TouchPoints

JANUARY 15, 2024

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail. Nearly all (95%) of respondents in the Google survey said that generative AI will have an impact on the customer experience.

Loss Prevention 312

Loss Prevention Planning Customer Experience Inventory Management 312

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

Shopping 248

Shopping Merchant Services Accessories Drop-Shipping 248

Retail TouchPoints

JULY 23, 2021

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Considering this, the online fashion shopping experience needs to be close to if not better than its offline counterpart. Tips to Optimize Your Online Shop’s Presence.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings. Understand the right technology for you.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

OCTOBER 10, 2022

Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. Major platforms such as Meta and Google offered last-click attribution as a default solution for campaign measurement.

Marketing 298

Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers. In the U.S.,

Checkout 276

Checkout Customer Experience Consumer Shopping 276

Retail TouchPoints

JANUARY 18, 2024

Jill Klein, Head of Emerging Technology and IoT, CDW : “AI and Formula One race cars have a lot in common: speed, performance optimization, fuel dependency — all those things are critical to make both of those models work. Same thing with process optimization: that AI model typically doesn’t work out of the box.

Merchant Services 298

Merchant Services ATS Customer Experience Marketing 298

Wiser

NOVEMBER 1, 2023

The product may be in their shopping cart, on their wish list, or viewed multiple times, yet the sale doesn’t reach completion. Moreover, remarketing ad campaigns can be tailored based on the user’s behavior, increasing their effectiveness. Various methods exist, each with their own unique benefits.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 305

Consumer Advertising Marketing Promotions 305

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Investigate and fix asap.

Advertising 36

Advertising Accounting Shopping Returns 36

365 Retail

OCTOBER 17, 2023

Genie Shopping, a leading UK retail price comparison engine , has appointed performance marketing expert Warrick Lambert as its first-ever Chief Executive Officer. Lambert rejoins the company after a 12-year hiatus, stepping in at a time when Genie Shopping is experiencing a remarkable year-on-year revenue growth of 172% in 2023.

Shopping 98

Shopping ATS Comparison Shopping Retailing Pricing 98

Retail TouchPoints

AUGUST 22, 2023

In fact, Amazon has officially surpassed Google as the top place where U.S. The key question to ask is: ‘Where does my customer most often hope and expect to find my brand when initiating their shopping journey?’ If data and analytics are not available, it’s probably an indicator that the ads are not optimized.”

Advertising 245

Advertising Fulfillment Consumer Promotions 245

Retail TouchPoints

JULY 14, 2021

Using ecommerce platforms like Shopify , Wix or SnapBlooms is a no-brainer for small shops, but before signing on to one, you must know your niche industry and the available ecommerce solutions. Remember, the point is to make the browsing and shopping experience as seamless as possible for your ideal user. Not Prioritizing SEO.

Payment Services 264

Payment Services Checkout Customer Retention Management 264

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

Merchant Services 206

Merchant Services Sporting Goods Accounting Shopping 206

Retail TouchPoints

SEPTEMBER 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. The Trade Desk, Viant, Google and many more. That’s exactly what place-based DOOH can allow you to do.

Advertising 147

Advertising Location Customer Experience Consumer 147

Retail TouchPoints

NOVEMBER 28, 2023

TikTok is, so far, the Bright Shiny Object of social commerce, having recently launched TikTok Shop and partnered with Google to sell search ad inventory. That data is only helpful if it’s analyzed and used properly to optimize your approach going forward. The rise of social commerce , however, disrupts that notion entirely.

Social Commerce 272

Social Commerce Advertising Marketing Consumer 272

Retail TouchPoints

JUNE 3, 2021

However, privacy issues have forced tech giants Apple and Google to make major changes that prevent surreptitious tracking of users. Similarly, Google is also planning to eliminate the individual collection of private information and instead plans to support its ad tracking by tagging micro-groups of similar visitors.

Marketing 181

Marketing Advertising Consumer Planning 181

Retail TouchPoints

MARCH 10, 2021

According to a study from Digital 2020 , 47% of users have seen a significant increase in the time they spend shopping online. Since the current healthcare crisis has also caused the number of online shops to multiply, and many physical shops have moved to the virtual environment, the competition will be even more fierce in 2021.

Payment Services 279

Payment Services Promotions Shopping Marketing 279

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. We also cover best practices for optimizing dynamic remarketing campaigns. What Are Dynamic Remarketing Campaigns? How Do Dynamic Remarketing Campaigns Work?

Merchant Services 36

Merchant Services Accounting Shopping Checkout 36

Retail TouchPoints

AUGUST 20, 2021

During a recent retailX webinar , a panel of executives representing packaging, supply chain operations, data and analytics, digital optimization and in-store experience came together to discuss the potential of the “Store as Media” model , how it operates and what is required for success. You would buy [an ad] and hope like heck it performs.

Advertising 325

Advertising Consumer Point of Sale Marketing 325

Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

Merchant Services 36

Merchant Services Advertising Jewelry Shopping 36

Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Google Ads Auction Insights Report: What Is It? Let’s begin.

Advertising 36

Advertising Accounting Shopping Marketing 36

Retail TouchPoints

MARCH 5, 2021

Key to our strategy is being consumer obsessed — building a direct relationship with our consumers, meeting them where they are shopping and engaging today, and pushing beyond to meet their evolving preferences well into the future,” said Bill Newlands, President and CEO of Constellation Brands in a statement announcing the acquisition.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Google search results. 3rd party websites.

Merchant Services 41

Merchant Services Payment Services Shopping Consumer 41

Store Growers

FEBRUARY 22, 2023

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CPC and automated bid strategies in Google Ads. And this doesn’t come as a surprise considering Google’s role in “educating” advertisers. Let’s dive in! What is Manual CPC?

Advertising 36

Advertising Accounting Management Shopping 36

Store Growers

MAY 7, 2023

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with Google Ads. Once you link the accounts and create a brand-new Google Ads account, you cannot edit these preferences anymore.

Merchant Services 36

Merchant Services Accounting Advertising Shopping 36

Store Growers

JANUARY 11, 2023

So using a bidding strategy that uses CPA as an explicit goal for your Google Ads campaigns sounds like a match made in heaven. In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns! How Does Target CPA Work in Google Ads? What is Target CPA Bidding?

Accounting 41

Accounting Returns Shopping ATS 41

Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. I’m not against the recommendations that are driving the optimization Score (some are actually useful). Bonus: Want to learn how to get REAL results Google Ads?

Accounting 36

Accounting Advertising Shopping Management 36

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. It’s an alternative to the product title attribute, which is longer and more optimized.

Advertising 36

Advertising Promotions Shipping Shopping 36

Wiser

NOVEMBER 6, 2018

According to Adthena, Google Shopping ads accounted for 76.4 percent of all clicks across Adwords or Google Shopping campaigns in the first two months of 2018. . Google Shopping ads accounted for 76.4 Optimize Paid Ad Spend with Pricing Data . percent of all U.S. What is that balance?

Shopping 76

Shopping Advertising Accounting Returns 76

Shopper Motion

OCTOBER 25, 2022

In 2020, Google announced the end of third-party cookies over the course of two years. Safari and Firefox were the first to do it, and Google is planning to join them next year. The end of third-party cookies in Google Chrome. The tech giant plans to close out google third-party cookies on Chrome browsers.

Advertising 59

Advertising Marketing Consumer Planning 59

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. By automating this process and creating a cross-border catalog, Under Armour was able to double the ROI of its social campaigns.

Consumer 168

Consumer Payment Services Fulfillment Advertising 168

Trax Retail

AUGUST 23, 2023

The data can also be used to finetune and personalize future campaigns. Consumers use multiple channels to shop, so it’s also wise to compare online vs. offline traffic to better understand how a digital presence impacts physical retail. Produce more consistent, diverse, and optimized content. Are you stocking what people need?

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Store Growers

DECEMBER 22, 2020

Top Google Ads Articles 2020. 10 – Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads. It wasn’t an easy article to write, because I used to make money selling the idea that Google Ads was a great investment, for any kind of business. 9 – 9 Important Google Shopping Ads Benchmarks.

Advertising 41

Advertising Shopping Shipping Accounting 41

Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. Luckily, there are tools that can help you automate your ads’ performance and PPC reports and optimize all your shopping campaigns, known as Google Ads scripts.

Merchant Services 36

Merchant Services Accounting Management Returns 36