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Pet Valu to Optimize Pricing and Promotions with New Merchandising Solution

Retail TouchPoints

Pet Valu will deploy solutions from Relex to enhance pricing and promotions planning processes in its 780+ retail locations across Canada as well as its digital channels. Pet Valu’s implementation partner Logic will provide program management, change management and data integration services. “As

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S.,

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Pandora promotes from within for new BRIS general manager

Retail Gazette

Pandora has named its current general manager of Northern Europe Sonia Lopez Delgado as its new general manager of the British Isles (BRIS). Delgado joined the jewellery retailer in 2018 as its country manager in Spain, and has previously held senior positions across The Body Shop, LVMH Fragrances Brands and El Corte Inglés.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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Pernod Ricard Successfully Manages Execution Compliance

Wiser

However, like many in the spirits industry, they faced significant hurdles in ensuring effective in-store execution , especially for promotions in secondary locations. The primary obstacle was the lack of visibility at the point of sale and the absence of real-time data to guide adjustments during the promotional period.

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Accelerate and optimize your Trade Promotion Management with MuleSoft

Mulesoft

How effective is your trade promotion strategy and execution? Is your promotional spend – the second largest expense at your company – giving you the expected returns? Is your trade promotion management (TPM) solution powered with all the required data to provide the highest value with the right insights?