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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Pernod Ricard Successfully Manages Execution Compliance

Wiser

However, like many in the spirits industry, they faced significant hurdles in ensuring effective in-store execution , especially for promotions in secondary locations. The primary obstacle was the lack of visibility at the point of sale and the absence of real-time data to guide adjustments during the promotional period.

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What Is Managed IT Support and How It Empowers Retail Businesses 

Retail Minded

Managed IT support. Managed IT services improve how well a business runs, making customers happier and, ultimately, increasing sales. What Is Managed IT Support? They also promote innovation and growth by offloading the direct management of IT resources.

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What is Artificial Intelligence, and How Does it Impact Your Point-of-Sale?

Star Miconics

But while those things are still in the realm of science fiction, AI has become increasingly engrained in the modern technology we now use every day, from our smartphones to our point-of-sale (POS) systems. These reports provide managers and owners with information that uncovers deeper insights.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Instead, your scheduled content will appear automatically, allowing you to focus on serving your customers and furthering other strategies for boosting sales. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

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How to Level Up Your Trade Spend Accounting

Wiser

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness.

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How can a retail management system help retailers become efficient, save costs and make them ready for the holiday season

I Vend

Retailers would need a sophisticated retail management system to manage the holiday season rush. When it comes to efficiency, one of the most effective strategies for a retailer is to have a retail management system. iVend Integrated System iVend helps retailers operate efficiently and save costs.