How to Calculate Shopper Marketing ROI
Shopperations
MAY 9, 2023
Return on Investment, or ROI, is a metric that CPG marketers hear about a lot. Let’s demystify the ROI However, despite its ubiquity, its definition is often inconsistent or unclear.
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#RSP20 Webinars Offer Guide for Growth in the New Retail Reality
Retail TouchPoints
SEPTEMBER 29, 2020
As a result, many retailers must move beyond manual processes to calculate their sales tax obligations. Retailers are faced with the task of creating immersive shopper journeys within their brick-and-mortar stores, while at the same time reassuring skittish consumers that the experience is safe for them. The Wayfair.
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Measure the performance of offline campaigns in Retail Media
Shopper Motion
OCTOBER 28, 2022
Retail Media Networks capture all the information collected on a shopper’s click path. Hence studying the shoppers’ behavior online and measuring online campaigns has become an easy task. In the Groceries industry, an important percentage of shoppers still prefer to shop in the store. Offline Displays. Publicity: PR, News.
‘The Best Vision Is Insight’ — The Top Retail Trends Of 2020
Retail TouchPoints
JULY 27, 2020
Retailers are responding with several new strategies, including creating unique, seamless experiences by engaging shoppers and opening more channels for them to earn and burn rewards. They’re also taking a digital-first approach with simple, mobile solutions to attract today’s busy and hyperconnected shoppers.
Marketing campaigns: how to measure the effectiveness of flyers and in-store promotions
Shopper Motion
MARCH 24, 2020
But now we are going to look at a practical application of just how in-store analytics can enhance the shopping experience and allow stores to gain the maximum benefits and effectiveness from their flyers and promotions. How to calculate the performance of the flyer. Hence these are the folks we will be focusing on today.
How to Use Wi-Fi Marketing to Engage Shoppers
Retail Next
DECEMBER 9, 2019
Today’s most active shoppers want to be loyal , which is an excellent situation for retail brands. One of the smartest, most effective ways to build loyalty and generate those repeat customers is through Wi-Fi marketing. What is Wi-Fi Marketing? Wi-Fi marketing is must-have technology for small and large retailers alike.
3 reasons why asking for the Key Takeouts may be wrong
Shopper Intelligence
APRIL 8, 2022
Shopper Research: 3 reasons why asking for the Key Takeouts may be wrong. We recently delivered a huge Shopper Intelligence project for a client where, I calculated, the data set created approached nearly 500,000 data points at the first “cut”. And how do you make these takeouts “live” with the management community?
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