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Post Covid, department stores are refocusing their menswear offer

Inside Retail

When the pandemic hit in 2020 and working from home became the norm in place of office meetings and international business travel, menswear sales took a dive. But last year menswear rebounded to its pre-pandemic levels, reaching on average 14 per cent of total department-store sales.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. As Chief Sales Officer, Whitney is responsible for AnyRoad ’s global sales and partner alliance strategy.

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Puma raises revenue outlook, handling China woes better than Adidas

Inside Retail

It raised its full-year sales forecast to a mid-teens percentage rise in currency-adjusted terms, from at least 10 per cent – with upside potential – previously, and maintained its full-year EBIT guidance. Second-quarter sales rose 18.4 Adidas blamed Covid-19 restrictions in China for a sales slump there. million euros.

Marketing 130
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The RealReal Founder and CEO Resigns; COO and CFO Step in as Co-Interim CEOs

Retail TouchPoints

Prior to joining The RealReal, Julian served in various executive leadership roles at Sportsman’s Warehouse , Deluxe Entertainment Services, Callaway Golf and Lydall. The RealReal has struggled to reach profitability despite strong sales growth. Therefore, we believe we are positioned for a strong 2022.”.

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Don’t Just Personalize the Customer’s Experience – Individualize it?

Hyken

The best marketers have realized that personalization is a way to get closer to the customer – or at least make it appear to be so. One customer buys golf shoes, and the other buys running shoes. The Nike customer who buys golf shoes won’t get promotional messages and information about running shoes, and vice-versa.

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13 Summer Business Ideas

Small Biz Trends

Take advantage of the warm weather: With so many tourists and people traveling around during the season, you have a larger target market available for your business idea. READ MORE: How to Use Seasonal Products to Boost Sales. Start a farmer’s market. Miniature golf course. Best Summer Seasonal Business Ideas.

Planning 126
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Why clothiers are betting on ‘cooling’ fabrics as global temps rise

Inside Retail

Retailers such as Macy’s and Columbia Sportswear are expanding their use of “breathable” and “cooling” fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat.