Retail TouchPoints

AUGUST 4, 2023

This semi-private enclosure is outfitted with tiered seating, multiple high-end displays, audio, and custom hardware and software that can be controlled by the guest. Virsona’s proprietary “portal” is at the heart of the experience. The company plans to further expand this concept across multiple cities in the future.

Location 225

Location Planning Customer Experience ATS 225

Retail TouchPoints

APRIL 26, 2022

The Quest 2 display wall affords opportunities to examine the VR system’s hardware, accessories and content. This immersive demonstration area allows shoppers to test Beat Saber, Golf+, Real VR Fishing or Supernatural on the LED screen, which will display the view from the user’s headset. Photo courtesy of Meta.

Accessories 222

Accessories Location Consumer Shopping 222

A1 Retail

JANUARY 24, 2023

The unmatched adventure is powered by a new generation of Hollywood motion capture cameras, 3D precision full-body trackers, custom hardware and haptic feedback suits, enhancing the touch, vibration, and motion senses for the user.

Location 98

Location Boutique Department Stores Planning 98

Mass Relators

AUGUST 9, 2021

KeySmart won the ECMR-MMR Buyers Choice Award for its MagConnect keychain during ECRM’s Automotive, Hardware, & ASOTV Program held earlier this month. FTI Brands was a finalist for its AutoERASERS, Instant Auto Detailing Sponge. The products were selected from dozens of entries submitted by participating suppliers.

Accessories 52

Accessories Advertising Marketing Management 52

Mass Relators

JANUARY 18, 2022

We don’t have the hardware [scanners] that you have to take around with you” like at other retailers. “So, Refusing to back a golf tournament sheerly for entertainment value, the company made the event a fundraiser for hunger relief. We worked pretty hard to make it a very seamless transaction. We do it via mobile devices.

Marketing 52

Marketing Checkout Shopping Promotions 52