How the Store of the Future will Track Shopper Behavior Ecommerce-Style
Retail TouchPoints
FEBRUARY 7, 2024
The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. Image courtesy RetailNext) As a result, PVH moved the feature table farther back into the store.
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