Remove features analytics-and-reporting
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Beginning July of 2023, UA properties will no longer process new data.

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Macy’s Brings in McKinsey Consultant as New Chief Customer and Digital Officer

Retail TouchPoints

21, 2023 and report directly to President and CEO-elect Tony Spring. In his new role at Macy’s, Magni will guide the strategic long-term vision and growth of Macy’s digital business, focusing on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touch points. Macy’s, Inc.

Apparel 242
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In today’s dynamic market, businesses have access to a variety of customer engagement tools, ranging from mobile user engagement to messaging solutions, email marketing platforms, and analytics platforms. Flurry Flurry is an all-encompassing mobile app analytics solution, offering insights into app usage and user behavior.

Marketing 130
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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Start with analytics If customers are both transacting and spending less, it’s important that your customer experience is top-notch. Customer experience (CX) is something that can’t be measured by traditional analytics platforms. Often product teams ask for new product or promotion pages to be heavily tagged to report on success.

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Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

Retail TouchPoints

You don’t want to spend too much on a high-end tool with many features you won’t use as a small business. With customizable tools and analytics, email integration reduces the time you spend sending emails to individual contacts. Powerful reporting tools and analytics features. Integration capabilities.

Marketing 286
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Stopping Ecommerce Fraud: How Technology can Help

Retail TouchPoints

According to one report , the total cost of ecommerce fraud to merchants will exceed $48 billion globally in 2023, from just over $41 billion in 2022. Fraudsters especially targeted credit cards, with nearly two-thirds of financial companies reporting an increase in fraud attacks using them, according to the report.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

The sets in the series included parts and features built for science fiction adventure and were among the first to include the now-iconic LEGO minifigure. Semantic consistency: Predefined and prebuilt data models can ensure consistency across the analytical metrics and outputs like dashboards and visualizations.